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How to Incorporate Facebook Live in Your Social Media Marketing

By |June 6th, 2016|

Over the past year, video has taken the content marketing world by storm.

The visual nature of videos allows users to process information with greater speed and alacrity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics.

As a marketer, […]

Boost Your Social Media Strategy with Conversational Research

By |May 17th, 2016|

Forming an effective social media strategy typically starts with keyword research. By using a variety tools and tactics to do your keyword research, you’ll find the best keywords to optimize for and can begin to monitor them on social media platforms.

Getting your finger on the pulse of what people are saying is referred to as “social listening” […]

The 10 Biggest Disasters in Social Media Marketing History

By |March 29th, 2016|

It hardly takes a minute to send a tweet. Ironically however, sometimes those same tweets can take a lifetime to forget.

Over the years we’ve seen our fair share of social media marketing disasters. No doubt. But there are a few that stand dubiously taller than the rest.

Like sheep to the slaughter, these poor ignorant corporate […]

6 Social Media Rules That Will Steer You Clear of Failure

By |March 14th, 2016|

Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true.

Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and quaint, but there are oh so many ways it can all […]

Rafflecopter Case Study: How RankPay Uses Giveaways To Build A Viral Feedback Loop

By |January 12th, 2016|

Increased exposure. Social media mentions. Subscribers. Links.

A good giveaway incentivizes people to talk about your business (and keeps them coming back for more).

Giveaways are used by companies big and small. Want an avalanche of social mentions that bring in more traffic to your site and exposure for your brand? A giveaway can do that.

One of […]

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