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How to Incorporate Facebook Live in Your Social Media Marketing

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Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and alacrity than they can via written content. [...]

Boost Your Social Media Strategy with Conversational Research

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Forming an effective social media strategy typically starts with keyword research. By using a variety tools and tactics to do your keyword research, you'll find the best keywords to optimize for and can begin to [...]

The 10 Biggest Disasters in Social Media Marketing History

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It hardly takes a minute to send a tweet. Ironically however, sometimes those same tweets can take a lifetime to forget. Over the years we’ve seen our fair share of social media marketing [...]

6 Social Media Rules That Will Steer You Clear of Failure

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Whether you're playing with sticks in the backyard or building a twitter presence, the old adage "it’s all fun and games until someone loses an eye" couldn't be more true. Oh yes dear [...]

Rafflecopter Case Study: How RankPay Uses Giveaways To Build A Viral Feedback Loop

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Increased exposure. Social media mentions. Subscribers. Links. A good giveaway incentivizes people to talk about your business (and keeps them coming back for more). Giveaways are used by companies big and small. Want [...]

15 Powerful Ways To Growth Hack Social Media (#11 Is So Simple It Hurts)

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Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much”, or “more [...]

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