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  • It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers.

How to Navigate the Changing Landscape of Social Media

  • Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term. 

The Future of AI in Marketing: How Artificial Intelligence is Transforming Strategies

  • The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you'll gain a crucial advantage over marketers who haven't figured it out yet. Let's dive into 5 tips that can help you get there, right after explaining some of the nuances that got us here.

Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World

  • The five steps outlined below form the basis of what we use to bring more tickets at higher average values to our auto repair shop clients. If you put these basics into practice, you'll give yourself a competitive edge over other shops in the area.

5 Digital Marketing Tips to Increase Your Average Shop Ticket 

  • The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

  • Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business.

7 Ways to Get More Customer Reviews Online

  • Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today's advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment

A Guide to Media Advertising

  • Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction.

6 Ways to Integrate Offline and Online Marketing Strategies

  • Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business.

Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist

  • Online perceptions can make or break a business today. It's no longer just about in-person customer service and oil changes that go above and beyond.

Follow These Simple Steps To Check In On Your Brand Reputation

  • In an age where most of your audience uses their smartphone or tablet as a primary device to access the internet, optimizing your website to be mobile-friendly is no longer optional.

5 Reasons Your Auto Repair Shop Needs a Mobile-Friendly Website Now

  • Making sure that your website can keep its data safe is more straightforward than you might think. Take these 7 steps to secure your website, allowing you (and your customers) to breathe a little easier.

7 Ways to Ensure Your Website is Secure

  • Over the past few years, the way auto shops are marketed has dramatically changed. The truth is, no modern business can hope to survive without employing digital marketing.

12 Online Marketing Ideas For Auto Shops

  • SEO wooden blocks
    Discover 5 effective and quick SEO strategies tailored for auto repair shops. Boost your online visibility and rankings with these actionable tips. Start improving your website's performance today.

5 Easy SEO Wins for Automotive Repair Shops to Implement Today

  • If you have significant growth goals, or are facing strong competition, a custom-built WordPress website will pay dividends that self-serve options can’t compete with.

Why Shell Out For A WordPress Website When I Can Just Create One Myself on Squarespace?

  • AI language models have quickly become key components of our digital world. Let's explore the commercial applications of AI language models and some of the more noteworthy products.

Optimizing Your Website For AI Search Results

  • The ugly truth about digital marketing contracts is that they are one-sided affairs. Your business needs may evolve. But meanwhile, your marketing contract is supposed to remain static?

Digital Marketing Contracts Are Fundamentally Flawed

  • Google's generative AI search is revolutionizing online search. Learn about this innovative technology and its impact on search engines.

Google’s Generative AI Search Is Set to Revolutionize Information Discovery

  • SMS marketing is a powerful tool to engage with customers. Learn the top 7 best practices for mastering SMS marketing and driving success.

Mastering SMS Marketing: 7 Best Practices for Success

  • Not every piece of content your business adds to its marketing toolbox needs to be produced by someone affiliated with your business, and user-generated content, or UGC, can be an effective way for your customers to share everything they love about your brand.

How to Leverage User-Generated Content (UGC) For Your Business

  • As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audience, you can create a more effective marketing strategy.

The Importance of Targeting Your Law Firm’s Ideal Client

  • A recession is a double-edged sword for small businesses. The economic impact makes it hard for them to pay the bills, and hard for customers to make purchases that help to pay the bills.

Getting the Most Out of Your Marketing Budget During a Recession: Small Business Strategies

  • One of the most common questions I’m asked on sales calls is “when can I expect to see results?” Can you guess what my response is? “Well, it depends.”

How Long Will it Take to Get Results from Digital Marketing

  • With 80% of internet users searching for health information online, medical practitioners need to recognize the shift and adjust their strategies to provide accurate and accessible information to potential patients.

Medical Practice Marketing 101: Leveraging the Power of Patient Education

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