RankPay Online Marketing Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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Marketing Blog

The Role of Blockchain in Marketing: Transparency and Trust

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Data-Driven Marketing: 5 Ways to Use Analytics to Drive Business Growth

The Power of Video Marketing and Its Ability to Engage Customers in a Digital Age

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Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World

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A Guide to Media Advertising

  • Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction.

6 Ways to Integrate Offline and Online Marketing Strategies

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5 Easy SEO Wins for Automotive Repair Shops to Implement Today

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Digital Marketing Contracts Are Fundamentally Flawed

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Medical Practice Marketing 101: Leveraging the Power of Patient Education

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A Beginner’s Guide to Lead Nurturing

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Beginner’s Guide to Conversion Rate Optimization (CRO)

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Everything You Need to Know About Content Marketing

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