Why is it hard to estimate SEO costs?
When you ask the question “how much does search engine optimization cost”, the last answer you want to hear is “it depends.” We know it’s a frustrating response.
But the truth is, SEO prices can vary quite a bit, depending upon a number of factors.
You’ve probably already realized there are way too many choices. Too many pricing models, too many agencies, too many price points…
In fact, according to some thorough research done by the wonderful folks at Moz.com, you could end up paying less than $25 an hour… or over $20,000 a month!
But a price range that wide doesn’t help anyone. So let’s take a closer look at some numbers, and then the pros and cons of each SEO pricing model.
Let’s See Some Numbers!
Moz polled over 600 SEO companies and aggregated all of the data. A quick glance shows us the following… an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month. Performance-based SEO is free to start, and has dynamic pricing.
Even equipped with that baseline knowledge, you may still be left wondering which type of SEO will be best for your particular business?
I think the best and only answer is to break down the different types of search engine optimization services various firms offer, and to establish a standard price point for each.