RankPay Small Business Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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Marketing Blog

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    The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

  • Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business.

7 Ways to Get More Customer Reviews Online

  • Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business.

Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist

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    Online perceptions can make or break a business today. It's no longer just about in-person customer service and oil changes that go above and beyond.

Follow These Simple Steps To Check In On Your Brand Reputation

  • A recession is a double-edged sword for small businesses. The economic impact makes it hard for them to pay the bills, and hard for customers to make purchases that help to pay the bills.

Getting the Most Out of Your Marketing Budget During a Recession: Small Business Strategies

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    The jury is in, small businesses need online lead generation as much as large enterprises. Here's how you can get started with maximum impact.

The Ultimate Guide to Small Business Lead Generation

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    Keeping up with competitors online can be stressful. But, here's the good news: There are completely free SEO alternatives available for entrepreneurs.

Two Free Web Analytics Tools Small Business Owners Need

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    Looking for ways to earn local leads? Focus on your online presence! Optimize your digital marketing strategy with Google Maps and Google My Business.

Earn Local Leads with Google Maps Optimization

7 Reasons You Might Be Missing Out On New Leads

How to Succeed as a Small Business Owner in the Google Age

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    Online customer reviews are the new word of mouth. Are you taking advantage of this important marketing channel? Here's why you should encourage customer reviews, and a few easy-to-use strategies to help you get started!

How to Encourage Customer Reviews for Better Sales

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    eCommerce is booming in 2017. Want to give your online store's sales a much needed boost?Here are some eCommerce selling tips to help improve your sales!

eCommerce Selling Tips: Innovative Ideas to Boost Sales

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