Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online
The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.
7 Ways to Get More Customer Reviews Online
Prospective customers gravitate to reviews. They’ll look for others like them and implicitly trust what they have to say about their experience with a business.
Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist
Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. The reasons for parting ways can vary, but executing a smooth and well-managed transition should always be a top priority. This article provides a comprehensive checklist to help you […]
Follow These Simple Steps To Check In On Your Brand Reputation
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business. If you don’t know what your online reputation is, it’s time to find out. […]
Getting the Most Out of Your Marketing Budget During a Recession: Small Business Strategies
A recession is a double-edged sword for small businesses. The economic impact makes it hard for them to pay the bills, and hard for customers to make purchases that help to pay the bills. It then becomes even more important for businesses to reach potential new customers and to do so in the most effective […]
The Ultimate Guide to Small Business Lead Generation
Lead generation is critical for a small business’ success. While a lot of small business owners will now agree, a lot will also ask: “but how?” In this article, we’ll not only figure out why lead generation is vital for every small business but we’ll also provide you with seven proven lead generation tactics you […]
Two Free Web Analytics Tools Small Business Owners Need
Keeping up with competitors online can be stressful, particularly for small business owners. And, unfortunately, this constant pressure can make it difficult to focus on other aspects of your business. While there are web-based solutions that will streamline the process, not every startup can afford to subscribe to these services, especially during early stages. But, […]
Earn Local Leads with Google Maps Optimization
You likely have a smartphone, it’s safe to assume you’re at least somewhat familiar with Google Maps. For starters, it’s how the vast majority of us find directions from point A to point B. But it’s also useful for finding businesses in a pinch. How many times have you searched “coffee” or “gas station” and […]
7 Reasons You Might Be Missing Out On New Leads
All businesses want to get leads. It really doesn’t matter how big or small the company is, a lead is a step in the right direction. But it’s not just about getting a ton of people through your door. Not everyone is going to be a match, and as a business you have to set […]
How to Succeed as a Small Business Owner in the Google Age
The digital age has brought countless changes to the way we live our lives and the way we do business. One of the biggest revolutions, was the creation and refinement of search engines. While there are a handful of prominent players, we’re kidding ourselves if we don’t recognize that Google is leaps and bounds ahead […]
How to Encourage Customer Reviews for Better Sales
Marketing strategy has always been in a state of flux. One of the most recent trends to catch fire, has been user-generated content. And along with it comes a greater focus on authenticity. Marketing strategies are understandably more geared towards customer engagement than ever before. Review platforms in particular are effective when it comes to […]
eCommerce Selling Tips: Innovative Ideas to Boost Sales
The eCommerce industry is growing stronger by the day. 51% of Americans prefer shopping online rather than in brick and mortar stores. 96% of them have made an online purchase in their life and 80% in the past month alone. Online sales reached $394.86 billion in 2016, a rise of 15.6% compared with $341.70 billion […]
How to Start a Business This Summer
There is no better time to start a business than summer and it’s easy to see why. The days are longer, the sun’s shining bright, and the air is warmer – it’s easy to feel inspired. However, if this is your first business or you are branching out into a new side business, it is […]
Finding Your Next Customer
Forrester Research recently published its Annual Report on how consumers find websites when they’re exploring new products and/or services. Organic search remains the clear winner with 54% share, an increase of 4% year-over-year. Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:
SEO for Small Business Websites
For small businesses looking to make their mark, the Internet represents a golden opportunity to let them punch way above their fighting weight. Your website provides an “always on” marketing channel to millions of potential customers. Developing a web presence is a natural extension for any business, however if you are reading this blog you […]