On-Page SEO Guide &
Optimization Checklist

Our complete on-page checklist includes everything you’ll need to know to optimize your site for higher rankings.

Whether you’re new to SEO, or just checking up on the latest best practices, we’ve got your covered.

As long as there have been search results, there have been businesses looking to get top rankings to grow their traffic, leads, and ultimately sales.

While many tactics and techniques have come and gone over the years, one of the few that’s remained important since the very beginning, is on-page SEO.

While it’s not exceptionally difficult to perform, it can be trying for new comers, and best practices have changed over the years. With that in mind, we created this continually updated resource to be your one-stop shop for all things on-page SEO.

From beginner methods, to advanced and technical on-page SEO, we cover it all in the sections below.

What is On-Page SEO?

On-page SEO, at it’s most basic level, is the practice of optimizing your site’s pages and posts. That includes both content and under-the-hood code.

To get an idea of how your site holds up, ask yourself the following questions:

 

When was the last time you updated your title/meta descriptions?

Does your site content flow naturally? Is the writing contextually relevant?

 

How long does it take for your most important website pages to load?

The answers to the above questions will help you determine what areas of on-page SEO will need to be prioritized for the fastest results.

Before you even think about investing the time and energy required to earn high-quality links, your first priority should be to ensure your website content is optimized with on-page SEO best practices in mind.

So what are some of the most important factors to consider? They say a picture’s worth a thousand words…

On-Page SEO Factors

When Google (or any search engine for that matter) crawls a web page, it considers a number of factors. How well it is able to process the page contents is a good indicator of how well your page is optimized.

But let’s take an even closer look at how Google does this, and how you can improve Google’s understanding of your website content.

Click the image to expand to full view.

On-Page SEO Checklist (How-To Guide)

While it may seem obvious to experienced business owners, it bears mentioning that keyword research is a vital precursor to performing any actual on-page SEO.

Researching keywords that have both impact and visibility, but are reasonably obtainable, can indeed be a tough balance to strike. But don’t get discouraged, it’s definitely possible.

Anyways, once you have your list of target keywords for a given page, you’re ready to get started.

Browse through the list below and be sure to dig deeper on any subjects you don’t feel 100% confident about.

Here’s how you can start to optimize your site, page by page.

Basic On-Page SEO Techniques

First and foremost, focus keywords in the title of your page. 

The closer your keyword is to the beginning of the title, the better. But above all, make sure that your title makes sense and the keyword use is natural.

Try mixing up your format by using questions or tag modifiers as well. 

Tag modifiers are great to use for updated content. And honestly, it’s more tempting to click on a source with modifiers like “(2020 Update)” or “(NEW)”. 

Best practice is constantly evolving and readers don’t want to waste their time with outdated content.