Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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Marketing Blog

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    In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles

Unlocking Business Success: The Power of Google Business Profiles

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    Neuroscience has made great strides in understanding how the brain works and how people think. Neuromarketing is an innovative field that takes those lessons and applies them to create better marketing materials. By using the tools available in neuroscience, researchers can now get a detailed look at the ways in which consumers respond to advertising and branding.

Neuromarketing: Understanding Consumer Behavior Through Neuroscience

The Role of Blockchain in Marketing: Transparency and Trust

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    The unique circumstances of each generational cohort's upbringing greatly influence their attitudes and behaviors. Even with the extreme diversity of personality types and cultures that are present within each, some common variables can be found.

Understanding Generation Z: Marketing Strategies for the New Consumer Wave

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    Data-driven marketing is a strategic approach that should feed into all parts of your promotional efforts. But it still helps to break it out more specifically.

Data-Driven Marketing: 5 Ways to Use Analytics to Drive Business Growth

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    Sustainability isn't just about the environment. A sustainable approach to marketing treats the long-term health of society as a whole as a primary goal over the short-term health of the company. It encompasses areas of environmental impact, but also of social and economic impacts as well.

Sustainability in Marketing: How to Promote Eco-Friendly Practices

The Power of Video Marketing and Its Ability to Engage Customers in a Digital Age

  • It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers.

How to Navigate the Changing Landscape of Social Media

  • Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term. 

The Future of AI in Marketing: How Artificial Intelligence is Transforming Strategies

  • The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you'll gain a crucial advantage over marketers

Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World

  • The five steps outlined below form the basis of what we use to bring more tickets at higher average values to our auto repair shop clients. If you put these basics into practice, you'll give yourself a competitive edge over other shops in the area.

5 Digital Marketing Tips to Increase Your Average Shop Ticket 

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    The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

Popular Posts

  • Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business.

7 Ways to Get More Customer Reviews Online

  • Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today's advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment

A Guide to Media Advertising

  • Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction.

6 Ways to Integrate Offline and Online Marketing Strategies

  • Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business.

Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist

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    Online perceptions can make or break a business today. It's no longer just about in-person customer service and oil changes that go above and beyond.

Follow These Simple Steps To Check In On Your Brand Reputation

  • In an age where most of your audience uses their smartphone or tablet as a primary device to access the internet, optimizing your website to be mobile-friendly is no longer optional.

5 Reasons Your Auto Repair Shop Needs a Mobile-Friendly Website Now

  • Making sure that your website can keep its data safe is more straightforward than you might think. Take these 7 steps to secure your website, allowing you (and your customers) to breathe a little easier.

7 Ways to Ensure Your Website is Secure

  • Over the past few years, the way auto shops are marketed has dramatically changed. The truth is, no modern business can hope to survive without employing digital marketing.

12 Online Marketing Ideas For Auto Shops

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    Discover 5 effective and quick SEO strategies tailored for auto repair shops. Boost your online visibility and rankings with these actionable tips. Start improving your website's performance today.

5 Easy SEO Wins for Automotive Repair Shops to Implement Today

  • If you have significant growth goals, or are facing strong competition, a custom-built WordPress website will pay dividends that self-serve options can’t compete with.

Why Shell Out For A WordPress Website When I Can Just Create One Myself on Squarespace?

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    AI language models have quickly become key components of our digital world. Let's explore the commercial applications of AI language models and some of the more noteworthy products.

Optimizing Your Website For AI Search Results

  • The ugly truth about digital marketing contracts is that they are one-sided affairs. Your business needs may evolve. But meanwhile, your marketing contract is supposed to remain static?

Digital Marketing Contracts Are Fundamentally Flawed

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