Neuromarketing: Understanding Consumer Behavior Through Neuroscience
Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into the inner thoughts of each person who views an ad. While that degree of insight may be science fiction, neuroscience has made understanding how different […]
Understanding Generation Z: Marketing Strategies for the New Consumer Wave
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest […]
Sustainability in Marketing: How to Promote Eco-Friendly Practices
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good […]
How to Navigate the Changing Landscape of Social Media
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost unrecognizable.
Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online
The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.
How to Leverage User-Generated Content (UGC) For Your Business
Not every piece of content your business adds to its marketing toolbox needs to be produced by someone affiliated with your business, and user-generated content, or UGC, can be an effective way for your customers to share everything they love about your brand. Here is an overview of how RankPay can help you collect UGC […]
How to Succeed as a Small Business Owner in the Google Age
The digital age has brought countless changes to the way we live our lives and the way we do business. One of the biggest revolutions, was the creation and refinement of search engines. While there are a handful of prominent players, we’re kidding ourselves if we don’t recognize that Google is leaps and bounds ahead […]
How to Create the Perfect Facebook Business Page
In the digital age, there are more ways for businesses to reach targeted audiences than ever before. Think about it. You’ve got your mailing lists, search engines, display advertising networks… and of course, social media sites. Of all the social media platforms, I think it’s safe to say that one rules supreme. Good ol’ Facebook. With the […]
5 Social Media Marketing Tips for Beginners
As important as SEO is to your business, other marketing tactics are needed as well. A solid SEO strategy can improve your rankings in search. But what about those who primarily turn to social media and friends for business recommendations? With over 2.46 billion social media users worldwide (and a projected 3.02 billion users in 2021), social media is […]
SEO vs. Social Media: Compare and Contrast
So you’re in charge of creating a content strategy, but you aren’t sure where to coordinate your efforts. It can be tricky: social media marketing and search engine optimization are both crucial strategies for any company that wants an internet presence, but they each have the potential to turn into a rabbit hole of effort […]
How to Incorporate Facebook Live in Your Social Media Marketing
Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and alacrity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics. As […]
How Conversational Research Can Improve Your Social Strategy
[fusion_text]Forming an effective social media strategy typically starts with keyword research. By using a variety tools and tactics to do your keyword research, you’ll find the best keywords to optimize for and can begin to monitor them on social media platforms. Getting your finger on the pulse of what people are saying is referred to as “social […]
The 10 Biggest Disasters in Social Media Marketing History
It hardly takes a minute to send a tweet. Ironically however, sometimes those same tweets can take a lifetime to forget. Over the years we’ve seen our fair share of social media marketing disasters. No doubt. But there are a few that stand dubiously taller than the rest. Like sheep to the slaughter, these poor […]
6 Social Media Rules That Will Steer You Clear of Failure
Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true. Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and quaint, but there are oh so many ways it can […]
Rafflecopter Case Study: How RankPay Uses Giveaways To Build A Viral Feedback Loop
Increased exposure. Social media mentions. Subscribers. Links. A good giveaway incentivizes people to talk about your business (and keeps them coming back for more). Giveaways are used by companies big and small. Want an avalanche of social mentions that bring in more traffic to your site and exposure for your brand? A giveaway can do […]
15 Powerful Ways To Growth Hack Social Media (#11 Is So Simple It Hurts)
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much”, or “more than you’d like to”? Unless you outsource your social media, I’m guessing you answered yes. Breathe a sigh of relief, there’s a […]
6 Facebook Marketing Experts Reveal Their #1 Hidden Secrets
Ever wanted to ask an expert how to kill it on Facebook and turn social traffic into red hot leads? Or learn the tricks the “pros” use to amplify their content and put it in front of the right people? These were questions we were dying to ask, so when the opportunity to talk to […]
Should Your Company Outsource Social Media?
RankPay customers: Login to your account to start outsourcing social media today Pretty much everyone knows social media is an essential piece of any successful business. Big or small, startup or enterprise, young or old — every company needs to have at least some semblance of a social media presence. It’s just so damn important […]
How To Align Social Media Marketing With Content And Goals
Before we begin, let’s make one thing clear: social media marketing only works with a plan. As with most things in life, the best results come from planning. You need a strategy. But that’s all there is to it. This guide will show you the exact steps to take to align your goals with a […]
How To Create Super “Shareable” Content!
In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet you need good content. Of course, you cannot rely on good content alone. You have to grab someone’s attention from the very beginning. Beyond writing an awesome post, it’s mostly about captivating your audience and […]
Social SEO | A New Wave in Search Marketing
As ‘Social signals’ continue to indirectly influence organic search rankings, SEO is more and more dependent upon gold old-fashioned marketing. The new name of the game is ‘Social SEO’… Since the Panda and Penguin updates (along with Google’s mobile-friendly update), search optimization has been a cat and mouse game. Shady link building practices that worked […]