These Are The Best SEO Tips I’ve Ever Read. Especially #3!
Rich Media is frequently used synonymously with multi-media: by combining different media to create content, a richer user experience is achieved. Rich media is an excellent tool for engaging and converting customers and promoting your online brand and message.
Managing your rich media library will bring numerous challenges, not least in how to manage and push content to those users who are most receptive to it.
Video is playing an increasingly large part in rich media content, but this brings problems associated beyond simple production.
Video content east up bandwidth, but site and content speed must be able to handle content delivery or you lose users fast – how do you ensure this happens for your important users? Once you have a range of rich media content, how do you manage it effectively? How do you make sure that the user is focusing on your site content and not scratching their head wondering why they have an error message on their Smartphone?
3 SEO Tips for Rich Media
There are 3 elements to focus on: the underlying web code, file compression and mobile compatibility.
1. Optimize Web Code
Optimizing web code will ensure that page and content loading is speeded up. The stats all support the view that users will quickly hit the back-browser if a video doesn’t load or the page is taking its time to come up. Forget the stats – just think of your own experience when you are using the web.
Slow sites turn users off – your site must be fast to succeed.
Specifically, look at the following:
(i) Combining web script and stylesheets;
(ii) Split objects across different domains; and
(iii) Optimize the internal site search function.
With increased speed you gain two benefits – improved user experience and enhanced search engine rankings because site loading speeds are factors in determining site ranking.
2. File Compression
Webmasters typically look to compress large files, but the plethora of smaller files tends to be overlooked. This is a serious mistake when you are looking for optimal site performance, which by definition means you gain as much speed as is possible. Compressing smaller files will also help with site loading and content accessing speeds, which in turn will improve user satisfaction and SEO rankings.
3. Mobile Compatibility
More than 50% of online searches are conducted from a mobile device. That is a stunning statistic which underlines why the Internet giants are investing billions of dollars in mobile search and the mobile web. Technological and consumer advances are extremely rapid in this area with new devices coming to market almost every day, though realistically the major mobile developments seem to be taking place once a month, e.g. iPhone becomes iPad but in between Android, Googlephone, .mobi domains, multiple browser compatibility upgrades, 4G and much, much more.
Your website has to keep on top of all this and must be compatible with mobile devices which are popular or are becoming so in the consumer market. Ignoring the mobile market means you are discounting half of your potential customers before you even start.
From an SEO perspective there are 3 main areas to optimize your rich content offering: web code, file compression and mobile compatibility.
There are other rich media factors to consider too, particularly in respect of user engagement and convertibility, such as media reach (who can access the content at the quality you provide), video platforms (free or paid for; build or buy) and how you manage and “systemize” rich media assets.
The underlying principal is that the users must be allowed to focus on the content, not how it is delivered and certainly avoid why it is NOT being delivered.