Google’s May 2026 Core Algorithm Update: Everything Businesses Need to Know
Google officially launched the May 2026 Core Algorithm Update on May 21, 2026 — the second major broad core update of the year. If you’ve noticed unusual ranking shifts, traffic drops, or increased SERP volatility over the past 24–48 hours, this update is almost certainly the cause. This is not a routine maintenance release. The […]
Why AEO is Currently Still Just SEO with Minor Tweaks
Hey folks, figured I’d share some raw thoughts here because I am of course having this conversation a lot with prospects and clients alike. I frequently hear offhand comments that no one uses Google anymore. Let’s be clear, that from a search volume standpoint, that couldn’t be further from the truth. The last accurate data […]
Top Law Firm Marketing Agency Questions to Ask Before Hiring
Hiring a marketing agency is not a branding decision.It is a financial one. That’s why asking the right law firm marketing agency questions is critical before making a commitment. For most law firms, marketing is one of the largest variable expenses on the P&L — and one of the least scrutinized. Agencies are often evaluated […]
Legal Marketing Agency Expectations: What Law Firm Partners Should Demand
Not rankings. Not traffic. Not impressions. Managing partners should expect something far more valuable: business alignment. These are the legal marketing agency expectations that actually drive measurable growth. For law firms investing in marketing, the real objective isn’t visibility for its own sake. It’s predictable case acquisition, sustainable growth, and measurable return on investment. Yet […]
SEO vs PPC for Law Firms: What Actually Drives Growth
One of the most common questions law firm managing partners ask about marketing strategy is: “Should we invest in SEO or Google Ads?” When evaluating SEO vs PPC for law firms, the answer is rarely one or the other. Legal marketing budgets are significant, competition is intense, and partners understandably want to know where their […]
How to Accurately Track Law Firm Marketing ROI
Law firm marketing ROI should not be a mystery. Yet many law firms still rely on measures like: Survey questions that ask “Where did you hear about us?” Web traffic reports Monthly summary dashboards Vendor performance claims None of these tell you what you actually need to know: Is your marketing generating profitable cases? Accurate […]
Law Firm Marketing ROI: Why Most Marketing Fails (And How to Fix It)
Law firm marketing ROI suffers when firms treat marketing as an expense instead of an investment. Many firms spend heavily on SEO, PPC, and website redesigns without clear attribution, intake alignment, or strategic planning. Throwing more money at marketing doesn’t fix structural problems. After working with professional service firms across highly competitive industries, we consistently […]