The Easy Way to Optimize and Update Your Website Content
When it comes to optimizing and updating content, many site owners find themselves thinking “easier said than done.” We don’t blame you, and you’re definitely not alone. With so many things to stay on top of, crawling through your entire catalogue of pages and posts to check optimization levels probably doesn’t sound too appealing huh? […]
Idiot-Proof Guide to 301 Redirects
Remember when 301 redirects were the talk of the town? No? Me neither. But that’s search engine optimization for you. It may not be sexy all the time. Hell, it rarely is. But if you pay attention to detail, and don’t mind doing the nitty gritty, you’re going to be a step ahead of the competition. […]
The True Benefits of SEO
By now, you’ve probably heard a lot of pretty amazing things about search engine optimization or SEO. Hell, we’re pretty enthusiastic about it here at RankPay. That’s probably no surprise. But to be fair, sometimes people can get a bit carried away. You might hear that you simply can’t have a successful business without a […]
How to Target Multiple Keywords on One Page
When it comes to most things in SEO, it’s important to choose quality over quantity. Instead of buying 100 lame links, earn 5 legitimate ones. Don’t build 10 boilerplate pages with duplicate copy. Instead, put some blood sweat and tears into 2 high-value and well-targeted pages. Similarly, when you’re doing your keyword research, it’s important […]
Local Search Marketing Fundamentals
Do you run a local business? Are you looking to improve your discoverability? Want to make sure your target audience sees your digital store front first when they start looking for a local store? Drop what you’re doing, and set aside 5 minutes to read this article. I’m going to teach you the basics of […]
5 Essential SEO Tips and Tricks
SEO is a pretty fast-paced game. No wonder small-business owners are intimidated. After investing a bunch of time in learning the basics, all too often the rug gets pulled out from underneath your feet. The tactics you’d just started looking into may be ineffective a few weeks or months later thanks to Google’s constant rollout of algorithm […]
Get 100k Subs with These YouTube Video SEO Tips
When it comes to growing an online business, the need for quality traffic is universal. It doesn’t matter if you run a blog or an online store. Either way, you’re going to need to generate some traffic! SEO is one of the best ways to do this, as you’re probably already aware. Organic presence is […]
Google Panda Update: A Retrospective
Sometimes Google rolls out a major update that rocks the SEO industry. The infamous Panda update was one of them. This particular update ended the reign of low-quality content that plagued search results for years. Before the update, searching for something like “weight loss tips” was a drag. The results included keyword-stuffed posts and duplicate articles copied […]
5 Ways Video Content Marketing Can Improve Your SEO
[fusion_text]Over the past few years, we’ve heard this question time and time again. “Can video content marketing impact SEO rankings?” The short answer is “yes, it absolutely can.” But as with anything else in the digital marketing world, you’re going to need to put some time and energy into getting it right if you want […]
9 Essential Google Search Operators
Google has been the undisputed king of the search landscape for as long as we can remember. According to statistics, Google accounts for a staggering 91.47% of all search traffic — handling over 3.5 billion searches per day. It really isn’t that surprising when you think about it. After all, Google’s dedication to putting users first […]
Introducing… RankPay Search Accelerator!
Hey there RankPay fans! As you probably already know, we work day in and day out to provide a stand-out SEO service. With thousands of clients on our platform now, that sometimes means taking a hard look at how we can improve and build upon our successes. When it comes to client success, we wanted […]
SEO Mythbusting: Fact or Fiction?
Make no bones about it – SEO works. Granted it’s not a magic bullet for failing businesses. But when done correctly, SEO can definitely improve your traffic and topline. Want to see it in the numbers? No sweat. We compiled a couple of great SEO case studies a little while back, so take a peek! SEO is tricky […]
10 Critical Components of a Solid SEO Strategy
If you’re reading this, you’re already aware SEO isn’t optional. It’s necessary. That’s the easy part right? The hard part is… well… SEO is hard! If you’re just starting out, there’s a good chance that after a few Google searches you’re even more confused than when you started researching. There’s just so much to wrap your head […]
SEO Management Basics
Demystifying SEO is no easy task. Not only do search engine algorithms often change, SEO strategies are incredibly broad. They involve almost every other branch of online marketing! To stay competitive as an #SEO professional, you must know about all aspects of digital marketing. Speaking of competitive, SEO can be seen as an “all-or-nothing” market. If you’re not […]
7 Killer Benefits of SEO Services for Small Business
Don’t tell me you’ve made it this far without SEO… I’m a little concerned. I mean, if you’re looking into the benefits of SEO, you probably haven’t gotten on board yet. Listen, I know search optimization is far from sexy. But trust me, the results of a good campaign are definitely appealing. SEO has been […]
Basic Keyword Research in 3 Simple Steps
It’s common sense that keyword research is the foundation of any SEO campaign. After all, how could you optimize a page if you don’t know what search terms you’re trying to rank for? The trick, of course, is how to find the most effective keywords to target. If traffic is what brings in visitors, and visitors […]
White Label SEO Program
When we launched our white label SEO program we weren’t sure how it would go over. We knew there was demand of course, and we had some prospective “beta” partners. But we definitely didn’t know how quickly the program would grow. Almost overnight we needed to start refining processes, introduce new features, and start to devote […]
6 Tips to Improve Your Local SEO Marketing
To the untrained eye, it may seem like only larger businesses need SEO. Well, this couldn’t be further from the truth. In today’s mobile-first world, brick and mortar stores need to keep their digital presence up to date as well. But how does one go about doing that? Well, assuming they already have a website, the […]
Professional SEO Services: Which Type Is Right for You?
SEO Success can come from any number of avenues. Some business owners will find themselves fascinated with the process and take it on themselves. Others will look for an agency to handle the process from start to finish. Still other businesses will decide to “hire” freelancers on an as-needed basis. The tricky part is figuring […]
How to Optimize Your Website for Voice Search
From the beginning of historical times, technological advances have paved the way for people to lead more convenient and comfortable lives. In recent years for example, we can simply perform a quick Google search to retrieve information instead of needing to page through huge encyclopedias. Instead of sending snail mail that’ll take weeks to reach someone […]
RankPay: Site Speed Case Study Using GTMetrix
Editor’s Note: This article was originally published here, on the GTmetrix blog. It’s no secret that site speed is a ranking factor when it comes to on-page SEO. As a search engine optimization company, it stands to reason we would have our own SEO in mind before undertaking any big projects on our website. So, when we […]
Beginners Guide: Why is SEO Important?
We’ve spent a lot of time talking about how to build a sound SEO strategy, how to improve your content marketing, and tips and tricks for fast SEO results. But today, we’re going to discuss why SEO is important. Yeah, yeah, I know. If you’re a regular reader this may seem like a moot point to […]
How to Optimize Your Copywriting for Higher Search Engine Rankings
[fusion_text]Copywriting is an essential part of making a sale online. You might have the very best product or service on the market, but if your copy isn’t compelling and SEO-friendly, then you will miss out on sales! Of course, crafting effective copy is no walk in the park. Deliberately choosing the right words is a […]
7 Essential WordPress Plugins for a Faster Site
When it comes to owning a website, it’s hard to go wrong by choosing WordPress as your CMS. With over 76 million users, it’s been the most popular content management system (CMS) available for a number of years running. There are many good reasons why you might use WordPress to power your website. Among the most important […]
Everything You Need to Know About the Google Fred Algorithm Update
Did Google really just update its search algorithm again? Say it ain’t so! To be fair, Google has continually been refreshing their search algorithm since 2000, long before the infamous Panda Update that penalized tons of websites for thin content. We also recently covered Penguin 4.0 if you’re curious about that one. However, every time […]