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The Easy Way to Optimize and Update Your Website Content

When it comes to optimizing and updating content, many site owners find themselves thinking “easier said than done.”

We don’t blame you, and you’re definitely not alone.

With so many things to stay on top of, crawling through your entire catalogue of pages and posts to check optimization levels probably doesn’t sound too appealing huh? Blech! Not my cup of tea anyways.

But trust me, you don’t want to ignore these tasks.

If your pages are out of date, unoptimized, or otherwise irrelevant, your rankings will suffer.

You know who else will suffer? Your users! And you know what that means. Higher bounce-rates and lost revenue. Nobody wants that.

We heard time and time again from customers and leads alike that this was a major problem area. There simply isn’t enough time in the day, nor enough days in a week.

So we developed our latest service, content optimization.

What is RankPay’s Content Optimization Service?

Put simply, we’ll take over the responsibility of keeping your site content both updated and optimized.

From title tags and meta descriptions, to completely new topic-focused on-page copywriting, we’ll cover the bases. We’ve been doing on-page SEO for over 10 years now. So at this point, we’ve got it down pat.

We’re also up to speed on Google’s methodology, which includes placing emphasis on sites that regularly update content.

So instead of taking a “won and done” approach, we’ll update a few of your pages each month. That shows the search engines that your site is constantly being updated and tweaked to provide an optimal user experience.

And of course, copywriting shouldn’t be done by just anybody.

If you’re a blog management or social marketing customer of ours, you already know that our professional US-based writers take their jobs seriously. We dedicate time and energy to learn each client’s unique tone of voice, audience, and content goals.

Further, if you already have a dedicated writer on our team, that’s exactly who will be responsible for optimizing and updating your on-page copywriting when you sign up for any of our content optimization plans.

If you haven’t yet seen how we do things around here, take a look at what people are saying.

How Important Is This Really Though?

No joke, this is absolutely a box you want to tick as a website owner.

The more often you update your site, the more Google determines that you’re worthy of users’ time. Don’t just take our word for it though, check out this Moz illustration that helps explain it..

Furthermore, take a look a what’s started showing up in many Google Search Console inboxes

Google alert long page titles

As you can see, even Google themselves are taking a proactive approach to urge site owners that they should take content optimization seriously.

It makes sense right? The better and more uniformly website content is organized and optimized, the better Google can crawl and make sense of it at scale.

We expect this to ramp up in the coming months and years. So keep your eyes peeled for even more emails and notifications if you’ve got overly lengthy title tags, missing meta descriptions, and the like.

How Can You Get Started?

Well, if you’re a DIY kinda person, you can definitely take this project on yourself. We’ve even written an awesome guide that will help you succeed.

But my hunch is, if you’ve read this far, you’re interested in a solution that doesn’t involve you needing to do the grunt work.

So, in order to get started with our content optimization service, all you need to do is click here. Then take a look at the different plans, pick the one that’s right for you, and checkout.

That’s it! Afterwards we’ll follow up with you to get started on fixing up your site.

Marketing jack-of-all-trades, ascendant wordsmith, and self-proclaimed World’s Best Dog Dad. I write about SEO, social media and content marketing.