RankPay SEO Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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Marketing Blog

SEO
Download and install these WordPress plugins for a faster site speed. Quicker load times mean higher rankings, lower bounce-rates, and happier visitors!

7 Essential WordPress Plugins for a Faster Site

SEO
Everything you wanted to know about the Google Fred algorithm update. Learn how to detect if it affected your site, and how to remedy any potential issues!

Everything You Need to Know About the Google Fred Algorithm Update

SEO
Learning how to pick the right keywords is complicated. We've made it easier with this guide and our free tool. Become a keyword research expert in minutes!

How to Pick Keywords: The Easy Way to Find Low-Hanging Fruit

SEO
Freelancing is hard to say the least, but it's also rewarding. Today we'll learn how freelancers can save time and energy by utilizing the best SEO services

How Freelancers Can Leverage The Best SEO Services

SEO
Google AMP is a new program and its tough to tell if and how you should put it to use. Will it boost your mobile SEO? Will it help your CTR? Let's dig in!

The Full Scoop on Google AMP: Does It Boost Mobile SEO?

SEO
Learn what it takes for you to do a comprehensive SEO audit on your site to improve your search rankings and earn more traffic!

A Quick Guide to Conducting a Comprehensive SEO Audit

SEO
2016 is almost over, and it's been an exciting year for sure. Let's cover some of the takeaways and how to use them to update your SEO strategy for 2017.

4 Proven Techniques for Updating Your SEO Strategy for 2021

SEO
Find out the top SEO obstacles experts have to overcome to truly optimize their sites for search rankings.

The 4 Toughest Challenges SEO Specialists Need to Overcome

SEO
Forget spring cleaning, take time this fall to revitalize your SEO strategy. Follow these quick tips to boost rankings and increase your traffic.

9 Quick Solutions to Revitalize Your SEO Strategy This Fall

SEO
Follow this guide to learn how to find (and optimize for) the best long tail keywords. Stay focused and you'll earn top rankings on Google in record time!

How to Find the Best Long Tail Keywords

SEO
Link building with content is one of the best ways to improve your search results. Follow this beginner's guide and you'll be well on your way to success!

Beginner’s Guide to High-Quality Link Building with Content

SEO
Truth is, SEO is no easy undertaking. Luckily though, we have guest author Andrew Howe to show us what we can learn from the most successful SEO marketers!

Learn the Ropes from 10 of the Most Successful SEO Marketers

SEO
Small business owners often forget that blogging for SEO is one of the best ways to improve rankings. Today we'll dig into why it matters and how to do it.

What Will Blogging Do for Your SEO? A Lot Actually!

SEO
Find out why content curation for SEO is a great way to boost your search rankings. Share high-quality posts written by influencers and engage your readers.

A Beginner’s Guide to Content Curation for SEO

SEO
Overcoming mobile search obstacles should be a number one priority for all local business owners? But how will you get past these issues? Let's dive in!

Easily Overcome the Most Challenging Mobile SEO Obstacles

SEO
The best way to communicate search optimization efforts to clients is through an SEO report. Find out how to build one and the best practices involved!

Creating an SEO Report that Your Clients Will Love

SEO
Nowadays SEO campaigns need more than just the standard link-building and keyword research. They also require you to be active and unique on social media.

Your SEO Campaign Needs Social Media to Thrive

SEO
Google has a complicated relationship with SEO and SEO companies. We'll look at some of the history first and then end on the current state of affairs.

Google and SEO: It’s a Love-Hate Relationship

SEO
Learn how to leverage rich snippets to get higher click through rates in the Google search results. Simple advice for big results!

How to Increase Google SERP CTR with Rich Snippets

SEO
White label SEO programs may require work, but there are a number of ways to make pretty easy money using them. First, you'll need to understand local SEO.

Make Bank with White Label SEO Programs by Focusing on Local

SEO
It should come as no surprise that SEO services will make you money. But do you understand the how and why of it? Let's dig into it!

5 Reasons SEO Services Will Make You Serious Money

SEO
Guest author Matt Banner explains advanced on-page SEO for content marketers with both his words and a beautiful infographic. Put on your learning caps!

How to Become a Successful Writer Using Advanced On-Page SEO (Infographic)

SEO
If you're considering getting your feet wet and starting your own SEO campaign, read this first to see why you might be better off if you buy SEO services.