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12 Powerful Writing Tools for Crafting SEO Optimized Content

When you’re writing content for online consumption, it’s not just about what you’ve got to say. It’s also essential that your audience is able to find what you’ve written.

In order to do that, you’ll need to create SEO-friendly content. You might have the most incredible insights to share with your audience, but if they dont’ see your posts, it’s not of much use is it?

Be sure to use the following tools while you’re writing, and you’ll be well on your way to creating SEO optimized content that your audience will be able to easily find on Google.

1. Hemingway App

It’s important to remember that most people have short attention spans.

They don’t want to have to read anything too long or complicated. You’ll therefore want to ensure that the content you create is concise, simple and approachable.

Use the Hemingway App while writing your copy to be given a color coded list of errors and improvements. It’ll catch run on sentences, overly complicated grammar, and spelling of course.

Perhaps best of all, it’ll also return a “grade” on the content’s readability level, in its entirety.


Keeping content clear and to the point will make it easier and more likely for your to readers reach the finish line. Hold their interest and don’t let them tune out half-way through.

2. PaperRater

When in-depth proofreading is what you’re looking for, PaperRater is by and large one of the most powerful and comprehensive online proofreaders out there.

Immediate and accurate results are given for grammar, proofreading and plagiarism checks. It does this by running your content through cloud-based software. There’s no need to sign up or download – simply enter your text, and get your analysis.

Keep your best foot forward and only publish polished content by ensuring it’s error-free and professionally written.

3. WriteWords

You might also consider joining WriteWords, a community of friendly and constructive members that’s been growing for more than 10 years.

On WriteWords you’ll be able to chat with other members to get feedback on your content. This is a great way to improve your writing, giving it more professional authority.


Chances are, you’ll find someone here who’s also an expert in your field who can assist you with specific topics as well. And, when you publish stronger content, and it’s paired with appropriate keyword optimization, you’re bound to attract plenty of readers.

4. Keyword WordStream

Speaking of keyword research, did you know that is absolutely essential for your audience to be able to locate your content? It doesn’t matter how great your content is, if no one can find it.

It’s important to focus on and include the right keywords, but at the same time you need to avoid overusing your desired terms. This can be a red flag for many search engines, so it’s important to find the right balance.

When done properly, this tactic will easily improve the overall SEO results of your content. Keyword WordStream is one of the best online resources that can help you find the proper cadence.

To start, users get 10 free searches, and then one per day after that. For a light content schedule, this should be more than enough to get your started.

5. IMN’s Onscreen Optimization Tool

So, you’ve done the research and made sure not to overuse your chosen keywords. the right keywords. Your job hardly ends there.

Just like on-page SEO, if you aren’t using your keywords properly, you’re won’t get a whole lot of benefit out of them.

I’d recommend using the optimization tool from Internet Marketing Ninjas to scan through your website and content to analyze your use of your keywords. It’ll let you know how well (or poorly) you’ve done in optimizing your copy for your given keywords.

As we mentioned above, it takes more than just producing great content to attract readers. This onscreen optimization tool will let you know if your page has what it takes to grow and retain an audience, without overusing keywords and being dismissed as spam.

6. Read-Able

On that note, you can always use this more specific tool to gauge “readability” only.

If your writing style has certain flaws you’ll not only have a difficult time connecting with your audience, but visitors will “bounce” at a higher-rate as well. A high bounce-rate and low return traffic numbers will hurt your SEO results.


Instantly check your content for its readability, either by entering the website address or by pasting in your content to Read-Able.

7. Language Tool

For accurate proofreading done in more than 20 languages, look no further than Language Tool. More than just an average grammar checker, it picks up a number of things those basic spell checkers just can’t catch.

It’s an open source tool that provides a color coded reading of guaranteed and potential errors. Simply copy and paste your article into the text box, select a language, and you’ll instantly receive your feedback and be able to correct your mistakes.

Using Language Tool, you’ll be all set to provide error-free content in over 20 languages. The best part? It’s totally free!

8. Keyword Density Checker

Quality content is a must, but keyword density is also an important component in making your content easily accessible to your readers.

The Keyword Density Checker will ensure that you’re not overloading your content with keywords, and potentially being labeled as spam. Remember, you won’t want much more than a 1% keyword density throughout your content.

Before you publish your content online, make it a habit to run it through the keyword density checker to ensure you haven’t gone overboard. Of course, bear in mind that even with the right keyword density your content will still have to be top notch for your readers to stick around.

9. Ginger

Better written content is just an app away with Ginger.

This powerful software helps catch uniquely tricky grammar errors, enabling writers to develop better language skills. Its features include a grammar checker, sentence rephraser, translation and more.


Ensure that you’ve got great content for your readers to enjoy with the help of this powerful tool.

10. ProWriting Aid

Transform “good content” into “great content” with the assistance of ProWriting Aid.

This automated teacher helps with grammar and spelling, and gives users in-depth reports on their overused words, sentence length and redundancies.

Improve the readability of your content, while eliminating errors, with the instant feedback from the ProWriting Aid.

11. SpellCheck Plus

Instantaneously spot spelling and grammar mistakes by simply copy/pasting your text into this online spellchecker.

If you’re looking for something that’s both fast and effective, this is the perfect resource to use.


Further, it acts as a teaching tool by merely pointing out the errors, and leaving the corrections up to the user to manually enter.

12. Outsource Your Content Creation

Last but not least, if you find yourself too busy or uninspired to craft content on your own, authoritative and high quality content is still within reach. You can always consider outsourcing your content creation.

We have blog management plans that start as low as $149/month, and we’ll even set up your blog (for free) if you don’t have one.

If you don’t want to consistently publish relevant content, and instead want to purchase one article at a time, here are a few alternative services to consider. EssayRoo, Boom Essays, and UK Writings.

Guest Author

Gloria Kopp is a web content writer and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career of a creative writer. She is a regular contributor to such websites as Studydemic, HuffingtonPost, Engadget, etc.