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12 Powerful Writing Tools for Crafting SEO-Friendly Content

Let’s be real. We’ve all faced struggles writing.

Whether you’re a copywriter, professional blogger, or small business owner crafting a mission statement, formal writing comes with its fair share of headaches.

Grammar, spelling, search optimization, writer’s block. You may have experienced any or all of the above. I know I have.

For your content to be discovered and enjoyed by an audience, you’ll need to overcome all of those obstacles. There’s no way around it.

Luckily, creating SEO-friendly content has never been easier than it is today.

That’s not to say that the skills required are any less intensive, but there are tons of powerful writing tools at your disposal.

Let’s take a look at some of the most popular and effective ones. With these writing aids in your arsenal, you’ll be well on your way to creating optimized and accessible content!

1. ProWritingAid

ProwritingAid helps transform “good content” into “great content.”

It offers the ability to check grammar and spelling while also giving users in-depth reports on overused words, sentence length, and redundancies.


It’s a great tool to improve content readability while eliminating errors with instant feedback.

Plus, it’s one of the most affordable options, if you’re interested in an all-in-one stop for editing. Premium starts at $20 for monthly subscriptions.

2. Hemingway App

On the same note, creating great content means avoiding fluff.

You likely want your readers engaged and interested. With so much content to choose from online, it’s important to make your content skimmable while also being informational.

Stick to short, concise, and easily approachable pieces. OK, but that’s easier said than done, right?

Not so if you employ the Hemingway App, which is great for identifying ways to improve the focus of your writing.

Plus, it’s only a one-time purchase for $20 and a useful writing tool for both casual bloggers and experienced content marketers.

3. LanguageTool

Ready to ditch the average grammar checker? LanguageTool provides accurate proofreading in over 20 languages.

What makes it great, though, is that it specifies color-coded guaranteed errors and potential errors.

It’s easy to use feature’s allow you to receive feedback with their google chrome add-on instantly. Plus, It’s great for someone who’s expanding their writing skills in other languages.


Bonus: it’s cheap, only costing $5 for a monthly subscription for premium features.

4. Grammarly

You’ve probably heard of this one before, but that’s for a good reason.

As one of the most popular and useful writing tools available, Grammarly offers a powerful punch. The free version is comprehensive as it stands, but some of the premium features allow you to find even the most nuanced of errors.

One of my personal favorites is its ability to customize your content toward an intended audience, tone, and platform.

If you’re interested in ways you can improve your writing, or unlearn frequent mistakes you make, then Grammarly is a great writing tool option.

5. Ginger

Ginger is great for writers seeking an all-encompassing editor, making it one of the best writing tools. Starting at $30 monthly for premium services, Ginger perfects your writing with easy to use features.

It quickly translates over 60 languages and offers ways to optimize your content with word suggestions and sentence rephrasing, enabling writers to develop better language skills.

The bottom line, It’s just a great all-around writing software editor for writers of any caliber.

6. WordStream

Remember how we mentioned earlier that SEO is mostly driven by quality content these days?

Well, it probably goes without saying that without picking the right keywords to target with your content, your efforts will be squandered!

There’s no shortage of excellent keyword research tools available to you. One particularly user-friendly one worth mentioning is WordStream.

It’s easily accessible, well-respected, and their Keyword research tool is free!


Remember, It doesn’t matter how great your content is if your audience can’t find it. Picking the right keywords is essential for SEO purposes.

7. Ludwig Guru

Ludwig is a useful writing tool for those writing between multiple languages, or writers who find themselves frequently asking questions like “am I using the right verb tense here?”

Ludwig also provides recommendations via an asterisk tool if you’re struggling to find the right word or phrase. This one is particularly nifty, trust me. We’ve all found ourselves “looking for the right word” and coming up blank.

Additionally, it’ll allow you to find and compare sentence structure.

While admittedly a little pricey, it’s a great value nonetheless for those that need a higher level of assistance with their writing.

8. Copywritely

This one is for all aspiring copywriters out there.

Whether you want to be a full-time copywriter, or are just filling that role while wearing a bunch of other hats, you’ll likely find Copywritely a compelling choice.

It’s a writing tool that offers more than just the basics. It features a readability checker, duplicate content checker, article rewriter, keyword density checker, and more.


Bonus? It’s affordable.

With multiple features, it’s an excellent option for freelancers or small businesses looking to optimize their content or improve on-page SEO.

9. Textmetrics

For the more data-driven among us, Textmetrics offers a suite of analytics-focused options for businesses, bloggers, and content marketers alike.

Textmetrics will help you stay focused on consistency by helping you define KPI’s (key performance indicators) for your content efforts.

It’s free plugin feature grades your writing on content quality, page rank, and SEO optimization as well. So go ahead and give it a try to find out if it’s right for your needs.

10. SEO Tagg

Need extra assistance aligning your content strategy with your SEO goals? Look no further.

SEO Tagg, one of the best content writing tools, researches, and monitors keywords in real-time as you write.

Additionally, the software looks for opportunities within your writing to include additional keywords.


With SEO metric analysis to boot, SEOTagg is a compelling choice for anyone aiming to boost their content performance.

Bloggers and content marketers, we’re looking at you!

11. Evernote

Have too many ideas for great content, and no way to keep track of all of them? Need a place to jot down notes as you think through your latest and greatest article?

Evernote is a multi-platform note-taking app that I’ve personally relied upon for years.

Syncing notes in real-time between your different devices is a plus. Still, the tagging features, notebook organization schemes, and powerful text-search options make it a no-brainer consideration for most professionals.

12. Xtensio

Need to make a big impression when you pitch your next content project idea? Need the ability to collaborate, organize, and present documents seamlessly?

Xtensio is an option you’ll want to consider.

Perfect for startups and small businesses, Xtensio allows users to do all of the above and more.

It has a ton of pre-built templates to build off, like Buyer Personas, Sales Sheets, Content Strategy, Case Studies, Business Models, and more.

Plus, it’s easy to customize and beautifully created.


Outsource your Content Creation

If you find yourself too busy or uninspired to craft content on your own, informational, high-quality content is still within reach. You can always consider outsourcing your content creation.

We have blog management plans that start as low as $149/month, and we’ll even set up your blog (for free) if you don’t have one.

Track your writing time

To be more efficient with your writing, it might be a good idea to track your time investment carefully. There are plenty of tools available that can help, and if you’re interested, go ahead and check out this list of options which includes some pretty awesome in-depth reviews.

Marketing jack-of-all-trades, ascendant wordsmith, and self-proclaimed World’s Best Dog Dad. I write about SEO, social media and content marketing.