SEO vs. PPC: Showdown
Generating website traffic is an issue for every online businesses. With so many brands competing for attention, a strong marketing plan is essential if you’re going to get ahead of the game. We talk an awful lot about SEO, but we haven’t covered PPC as often. The truth is, they’re both great ways to generate traffic. We’re partial […]
How to Redesign a Website Without Hurting Your SEO
A website redesign project is like a home renovation. Your goal is to make it better than it already is, without damaging the foundation. So if you’re thinking of redesigning or changing your website, you’ll want to make sure of two primary things: First and foremost, you’ll want to preserve your existing organic relevance. Secondly, […]
Earn Local Leads with Google Maps Optimization
You likely have a smartphone, it’s safe to assume you’re at least somewhat familiar with Google Maps. For starters, it’s how the vast majority of us find directions from point A to point B. But it’s also useful for finding businesses in a pinch. How many times have you searched “coffee” or “gas station” and […]
7 Reasons You Might Be Missing Out On New Leads
All businesses want to get leads. It really doesn’t matter how big or small the company is, a lead is a step in the right direction. But it’s not just about getting a ton of people through your door. Not everyone is going to be a match, and as a business you have to set […]
How to Avoid Common E-Commerce SEO Mistakes
The goal of every E-commerce site owner is simple. Make money by selling killer products online. Of course, executing this is easier said than done, and there are plenty of pitfalls to avoid along the way. If you want to improve your bottom line, you’re going to need to do some research. The success (or […]
5 Ways a Web Host Can Affect Your SEO
SEO requires a lot of hard work and effort. And the devil really is in the details. Rand Fishkin may have said it best. “It’s not the secrecy of the algorithm, it’s the challenge of execution that makes SEO (and all of marketing) hard.” Writing the longest article on a topic or tagging keywords isn’t enough. […]
5 Essential SEO Tips and Tricks
Another year’s gone by, and it’s time to check in on the latest SEO tips and tricks. The reason we write this guide every year may not be obvious to the average business owner. If you’re just getting started with SEO, it’s worth noting that due to Google’s consistent algorithm changes, strategies, tips, and tricks […]
Image SEO & Optimization Made Easy
If you’ve heard it once, you’ve heard it a dozen times. “An image is worth a thousand words.” Sometimes, old adages lose their relevance as time goes on, this one is likely here to stay. Whether in print media, on TV, or on a website, images are of the utmost importance. People want to see […]
How to Improve your SEO Efforts with Google Predictive Search
Google predictive search (now known as Autocomplete) is a pretty useful tool for looking into the soul of your fellow man. Since its introduction in 2004, it’s frequently ended up in the spotlight. Sometimes for accidental Autocomplete Poetry, and sometimes for somewhat darker reasons. Example: I just typed “what would happen if you…” into Google. […]
Beginner’s Guide to Starting ECommerce Stores
In the world of entrepreneurship, there’s a lot of misleading information. First of all, working for yourself is hard. Second, it’s rarely as glamorous as social media makes it out to be. But it’s not all bad news. There is one niche of owning your own business that can be as fun as it is […]
The Basics of Audience Targeting
The other day, I was browsing through my Facebook feed and saw a rather unexpected ad in the sidebar. Discount coffins. No joke. I might be occasionally sleep-deprived, but overall I’m a pretty healthy guy in his 30’s. What use would I have for a coffin? This is a prime example of a business marketing […]
How to Succeed as a Small Business Owner in the Google Age
The digital age has brought countless changes to the way we live our lives and the way we do business. One of the biggest revolutions, was the creation and refinement of search engines. While there are a handful of prominent players, we’re kidding ourselves if we don’t recognize that Google is leaps and bounds ahead […]
Local SEO Citations: Fundamentals for Small Business
If you’re like the majority of small business owners, you already know that your local presence has a direct correlation with your bottom line. These days however, distributing business cards, handing out flyers, and running a booth at community events isn’t enough. It’s equally as important that your business show up for people nearby when […]
Mobile Optimization Made Easy
With the rapid pace of technological change, comes no shortage of issues for website owners. As mobile phones have become increasingly advanced, mobile internet use has grown accordingly. In fact, the rate at which mobile users is growing is actually quite staggering. Additionally, Google recently started moving some sites over to its long-awaited mobile-first index. […]
HTTPS: Site Security Boosts SEO Rankings
I know many of you will cringe when you see the word HTTPS. Ugh, technical stuff. Leave that to the IT nerds right? Well buckle up. You’re not getting off the hook so easily. But don’t worry, while this is indeed a complicated issue, I’m going to make it simple. I’ll also cover why you want to be […]
The Complete Guide to Quora Marketing
Despite the presence of tools that make content marketing a whole lot more accessible, it’s still not a marketing approach for the faint-hearted. Building an audience, creating and distributing content, and actually compelling your readers to take a desired action… well… it takes a huge effort! It’s not all doom and gloom though. There is […]
How to Encourage Customer Reviews for Better Sales
Marketing strategy has always been in a state of flux. One of the most recent trends to catch fire, has been user-generated content. And along with it comes a greater focus on authenticity. Marketing strategies are understandably more geared towards customer engagement than ever before. Review platforms in particular are effective when it comes to […]
The Easy Way to Optimize and Update Your Website Content
When it comes to optimizing and updating content, many site owners find themselves thinking “easier said than done.” We don’t blame you, and you’re definitely not alone. With so many things to stay on top of, crawling through your entire catalogue of pages and posts to check optimization levels probably doesn’t sound too appealing huh? […]
Idiot-Proof Guide to 301 Redirects
Remember when 301 redirects were the talk of the town? No? Me neither. But that’s search engine optimization for you. It may not be sexy all the time. Hell, it rarely is. But if you pay attention to detail, and don’t mind doing the nitty gritty, you’re going to be a step ahead of the competition. […]
The True Benefits of SEO
By now, you’ve probably heard a lot of pretty amazing things about search engine optimization or SEO. Hell, we’re pretty enthusiastic about it here at RankPay. That’s probably no surprise. But to be fair, sometimes people can get a bit carried away. You might hear that you simply can’t have a successful business without a […]
How to Target Multiple Keywords on One Page
When it comes to most things in SEO, it’s important to choose quality over quantity. Instead of buying 100 lame links, earn 5 legitimate ones. Don’t build 10 boilerplate pages with duplicate copy. Instead, put some blood sweat and tears into 2 high-value and well-targeted pages. Similarly, when you’re doing your keyword research, it’s important […]
How to Create the Perfect Facebook Business Page
In the digital age, there are more ways for businesses to reach targeted audiences than ever before. Think about it. You’ve got your mailing lists, search engines, display advertising networks… and of course, social media sites. Of all the social media platforms, I think it’s safe to say that one rules supreme. Good ol’ Facebook. With the […]
Introducing RankPay’s Blog Writing Service
In early 2016, we started offering a blog management service to our existing SEO customers. We knew it would be a success, but we didn’t know how quickly it would take off. At the time of writing, we’re now publishing over 5,000 pieces of unique content for our customers, every month! The feedback has been […]
Local Search Marketing Fundamentals
Do you run a local business? Are you looking to improve your discoverability? Want to make sure your target audience sees your digital store front first when they start looking for a local store? Drop what you’re doing, and set aside 5 minutes to read this article. I’m going to teach you the basics of […]
5 Essential SEO Tips and Tricks
SEO is a pretty fast-paced game. No wonder small-business owners are intimidated. After investing a bunch of time in learning the basics, all too often the rug gets pulled out from underneath your feet. The tactics you’d just started looking into may be ineffective a few weeks or months later thanks to Google’s constant rollout of algorithm […]