RankPay online marketing Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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    The unique circumstances of each generational cohort's upbringing greatly influence their attitudes and behaviors. Even with the extreme diversity of personality types and cultures that are present within each, some common variables can be found.

Understanding Generation Z: Marketing Strategies for the New Consumer Wave

  • Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction.

6 Ways to Integrate Offline and Online Marketing Strategies

  • Over the past few years, the way auto shops are marketed has dramatically changed. The truth is, no modern business can hope to survive without employing digital marketing.

12 Online Marketing Ideas For Auto Shops

  • Quora Marketing Thumbnail
    If you're an influencer or a small business owner, you may want to consider marketing on quora. When properly executed, quora marketing can be a fantastic way to build brand awareness and drive quality traffic to your website. We put together this complete guide to help you get started!

The Complete Guide to Quora Marketing

  • online-marketing-for-small-businesses-thumbnail
    If you're on a budget, don't worry! Follow these expert tips covering online marketing for small businesses, and you'll get results without the overhead!

Online Marketing for Small Businesses on a Budget

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