When Does Outsourcing to an SEO Agency Make Sense?
You were hoping for a short answer weren’t you? Well, I’m afraid I have some bad news… there isn’t one. For a variety of reasons, it will take some time and energy to determine if outsourcing to an SEO agency will make sense for you or your business. But I’m going to make this as […]
How Do I Find The Best SEO Company?
Finding the best SEO company is a bit like finding the best nanny. You’re going to want to do some research, perhaps even a little snooping. Online reviews, checking the company page, maybe an email to find out more about their services and their story. This is a great starting point for vetting SEO firms, […]
Local SEO: 6 Critical Mistakes You’re Making and Why You Need to Fix Them
So why does Local SEO matter anyways? You’ve probably heard about how you need it. Most likely someone told you it’s an urgent matter and that you’re crazy for not attending to it sooner. To be fair though, you might be a little numb to this type of hyperbole. After all, you’ve heard that you need to […]
15 Powerful Ways To Growth Hack Social Media (#11 Is So Simple It Hurts)
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much”, or “more than you’d like to”? Unless you outsource your social media, I’m guessing you answered yes. Breathe a sigh of relief, there’s a […]
10 Undeniable Reasons Your Business Needs A Blog
Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the lifeblood of the human condition. To this end, knowing what you do professionally and how you do it is important, but knowing the story you […]
Local SEO Services: Rank Now, Pay Later
Good ol’ local SEO. Known by many, loved by few. Lots of small business owners even actively dislike the term. We don’t blame them. After all, it’s basically necessary for any business with either a physical location or service area. It’s essential because people use search nowadays to find just about anything. If you’re running a […]
30 Black Hat SEO Techniques To Run Like Hell From
Black Hat SEO is most simply categorized as the application any search engine optimization tactics that the search engines themselves have deemed inappropriate and/or unacceptable. Google continues to strive for its algorithm to reward websites that bring value to human visitors. Conversely, it seeks to penalize sites that cater instead to the search engine algorithm. Following […]
Affordable SEO Services Are Only Affordable If You See ROI
Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In practice, SEO is like any other vertical. There are a […]
PSA: Talk to An SEO Consultant Before Your Web Designer
SEO is usually last on the list when designing your website, but not thinking about SEO from the beginning will cost you time and money. I’ve seen the same story time and time again: a clueless small business owner comes to me asking for SEO advice, only for me to tell them their website needs […]
6 Facebook Marketing Experts Reveal Their #1 Hidden Secrets
Ever wanted to ask an expert how to kill it on Facebook and turn social traffic into red hot leads? Or learn the tricks the “pros” use to amplify their content and put it in front of the right people? These were questions we were dying to ask, so when the opportunity to talk to […]
How Can SEO Services Increase My Sales?
SEO services cannot create demand where there is none. But when done right, SEO can funnel new visitors to your business around the clock. If you own a business, chances are you’d like to make more money. You’ve probably found the tried and true marketing tactics that once were the go-to for small businesses (think […]
Should Your Company Outsource Social Media?
RankPay customers: Login to your account to start outsourcing social media today Pretty much everyone knows social media is an essential piece of any successful business. Big or small, startup or enterprise, young or old — every company needs to have at least some semblance of a social media presence. It’s just so damn important […]
Pay for Performance SEO vs. Monthly SEO Services
SEO is hard. It can be difficult for seasoned vets, much less some noob hoping to get to Page One on the cheap. SEO takes time. It takes knowledge and a strategy in order to make it to the top. But here’s where it gets really difficult: choosing the right SEO service. Beyond the tactics […]
HourlyNerd: How 6 Harvard Grads Turned $5k into Uber for MBAs
Be your own customer. Martha Stewart and Tim Ferris—two wildly successful entrepreneurs—follow this strategy. They won’t invest in a product or service they wouldn’t want themselves. This kind of thinking can take you to exciting places. Case in point, Rob Biederman and the HourlyNerd. Rob Biederman and his Harvard Business School colleagues started a whole new […]
10 Influential Business Books for Entrepreneurs
Successful entrepreneurs have ‘growth hacked’ their way to success by applying the advice of thought leaders who came before them. Countless books on business have been published throughout the years, but there are 10 influential business books that truly raise the bar. Let’s take a look. Permission Marketing by Seth Godin Hailed as a book that […]
How To Rank In Google: A Step-by-Step Guide
Blogging is a lot more than knocking out a post and hitting “publish”. Of course, that’s if you plan on being successful at it. Sitting down and writing a post for your blog is but one small part of the process. You could say half the battle is the actual promotion. In reality, promoting your […]
How To Align Social Media Marketing With Content And Goals
Before we begin, let’s make one thing clear: social media marketing only works with a plan. As with most things in life, the best results come from planning. You need a strategy. But that’s all there is to it. This guide will show you the exact steps to take to align your goals with a […]
10 Content Marketing Tips For Producing Kick Ass Copy
Content is king.. or so we’re told. Every. Day. By now, we’re all well aware that content is important for search marketing. It’s important for building an audience. It’s important for telling your brand’s story. And it’s also easier said than done. With every post you publish there are a million others competing with you […]
How To Create Super “Shareable” Content!
In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet you need good content. Of course, you cannot rely on good content alone. You have to grab someone’s attention from the very beginning. Beyond writing an awesome post, it’s mostly about captivating your audience and […]
Social SEO | A New Wave in Search Marketing
As ‘Social signals’ continue to indirectly influence organic search rankings, SEO is more and more dependent upon gold old-fashioned marketing. The new name of the game is ‘Social SEO’… Since the Panda and Penguin updates (along with Google’s mobile-friendly update), search optimization has been a cat and mouse game. Shady link building practices that worked […]
Join Our SEO Affiliate Program and Earn BIG Commissions
RankPay supports one of the largest Partner Programs in the search industry, as we earn top rankings for customers through our performance-based SEO Service. As we move ahead, you’ll see consistent efforts to further help our partners become even more successful. Thousands of Affiliate Marketers, Bloggers and Site Owners have created a compelling, residual monthly […]
Escalating to Google
Every day we receive multiple requests from small businesses that want us to review their site, accept them onto our platform, and help them recover their ranking which has fallen. These requests have steadily increased with Google’s Penguin updates, and the release of Hummingbird. To accommodate the increased interest, we’ve added staff to review, we’ve invested […]
Finding Your Next Customer
Forrester Research recently published its Annual Report on how consumers find websites when they’re exploring new products and/or services. Organic search remains the clear winner with 54% share, an increase of 4% year-over-year. Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:
Commit to Experimentation
There is much more to marketing than SEO, and it’s often a challenge to balance the new and existing marketing channels to get an optimal mix. Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product […]
Google Maps & Google Places Optimization
Google Maps and Google Places are (2) free applications provided by Google. The first service – “Google Maps” is a mapping application which combines satellite/aircraft /street –level mapping. Google overlays locations onto their Maps through their proprietary offering “Google Places” , which is a business listing service. You will often see Google Maps & Places […]