RankPay social marketing Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

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Marketing Blog

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    Neuroscience has made great strides in understanding how the brain works and how people think. Neuromarketing is an innovative field that takes those lessons and applies them to create better marketing materials. By using the tools available in neuroscience, researchers can now get a detailed look at the ways in which consumers respond to advertising and branding.

Neuromarketing: Understanding Consumer Behavior Through Neuroscience

  • It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers.

How to Navigate the Changing Landscape of Social Media

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    Be sure to follow this simple guide when you create your Facebook business page. Without an optimized profile, you'll just get lost in the mix!

How to Create the Perfect Facebook Business Page

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