Most SEO Packages Are a Complete Waste of Money and Here’s Why
There once was a time when cookie-cutter SEO solutions worked wonders. If you had a solid website that featured effective on-page optimization, you could see some pretty solid rankings without a whole lot of additional effort. Links were more about quantity rather than quality, and all manner of cheap tricks were pretty widely accepted (think […]
3 “Old” SEO Techniques That Are Worth Your Time
I’ve got a few things I want to share with you today. A life lesson, a television anecdote and some tried and true SEO techniques. The life lesson is this: new is not always better. There will be many times when it is. After all, imitation is the highest form of flattery. And with imitation, […]
SEO Checklist for Better Blogging: How to Optimize Every Post
If you’re new to blogging (which you probably are if you’re reading this article), you may think that being a good writer is all it takes to craft a perfect piece of content. But you’d be wrong. You heeded the words of your school teachers. You’re always sure to cross your T’s and dot your […]
The White Label SEO Trend That’s Snowballing into 2016
[fusion_text]What’s the easiest way for web designers to get skin in the SEO game? Word is starting to get around that white label reseller platforms fit the bill pretty darn well. Steve Olenski described SEO reseller programs as a “quick and easy” solution in his Forbes article. “If you’re trying to think of ways to […]
SEO Case Study? Here Are 8 That Will Blow You Away
Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in one place. When done right, case studies can provide an in-depth and behind-the-scenes look at something that might otherwise be […]
How Finding the Best SEO Reseller Program Can Boost Your Profits
Are you considering signing up for an SEO reseller program? You’ve ended up in the right place. There are a number of benefits that come from picking a strong program. You can look forward to all of that in the near future. But for now read on to understand why these programs are a great […]
10 SEO Mistakes You Can Spot In A Heartbeat (And Fix Just As Quickly)
When you decide you’re going to start taking SEO seriously, you’ll most likely have to start with some housekeeping. Hunting for some of the most common SEO mistakes is a great way to get the ball rolling. I know, I know. Doesn’t sound like fun. But trust me, you’re going to want to take care […]
SEO Analysis: How to Understand the Competitive Landscape
So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably wasn’t quite like this. SEO competitive analyses have their own […]
How to Write A Blog Post That Search Engines Love
So you want to know how to write a blog post? That’s a question I’ve been asked more than once, so I created this guide based on curated expert opinion and my own experience. This post was adapted from an internal guide we use to keep our blog posts optimized using best practices. We use […]
When Does Outsourcing to an SEO Agency Make Sense?
You were hoping for a short answer weren’t you? Well, I’m afraid I have some bad news… there isn’t one. For a variety of reasons, it will take some time and energy to determine if outsourcing to an SEO agency will make sense for you or your business. But I’m going to make this as […]
How Do I Find The Best SEO Company?
Finding the best SEO company is a bit like finding the best nanny. You’re going to want to do some research, perhaps even a little snooping. Online reviews, checking the company page, maybe an email to find out more about their services and their story. This is a great starting point for vetting SEO firms, […]
Local SEO: 6 Critical Mistakes You’re Making and Why You Need to Fix Them
So why does Local SEO matter anyways? You’ve probably heard about how you need it. Most likely someone told you it’s an urgent matter and that you’re crazy for not attending to it sooner. To be fair though, you might be a little numb to this type of hyperbole. After all, you’ve heard that you need to […]
Local SEO Services: Rank Now, Pay Later
Good ol’ local SEO. Known by many, loved by few. Lots of small business owners even actively dislike the term. We don’t blame them. After all, it’s basically necessary for any business with either a physical location or service area. It’s essential because people use search nowadays to find just about anything. If you’re running a […]
30 Black Hat SEO Techniques To Run Like Hell From
Black Hat SEO is most simply categorized as the application any search engine optimization tactics that the search engines themselves have deemed inappropriate and/or unacceptable. Google continues to strive for its algorithm to reward websites that bring value to human visitors. Conversely, it seeks to penalize sites that cater instead to the search engine algorithm. Following […]
Affordable SEO Services Are Only Affordable If You See ROI
Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In practice, SEO is like any other vertical. There are a […]
PSA: Talk to An SEO Consultant Before Your Web Designer
SEO is usually last on the list when designing your website, but not thinking about SEO from the beginning will cost you time and money. I’ve seen the same story time and time again: a clueless small business owner comes to me asking for SEO advice, only for me to tell them their website needs […]
How Can SEO Services Increase My Sales?
SEO services cannot create demand where there is none. But when done right, SEO can funnel new visitors to your business around the clock. If you own a business, chances are you’d like to make more money. You’ve probably found the tried and true marketing tactics that once were the go-to for small businesses (think […]
Pay for Performance SEO vs. Monthly SEO Services
SEO is hard. It can be difficult for seasoned vets, much less some noob hoping to get to Page One on the cheap. SEO takes time. It takes knowledge and a strategy in order to make it to the top. But here’s where it gets really difficult: choosing the right SEO service. Beyond the tactics […]
How To Rank In Google: A Step-by-Step Guide
Blogging is a lot more than knocking out a post and hitting “publish”. Of course, that’s if you plan on being successful at it. Sitting down and writing a post for your blog is but one small part of the process. You could say half the battle is the actual promotion. In reality, promoting your […]
Social SEO | A New Wave in Search Marketing
As ‘Social signals’ continue to indirectly influence organic search rankings, SEO is more and more dependent upon gold old-fashioned marketing. The new name of the game is ‘Social SEO’… Since the Panda and Penguin updates (along with Google’s mobile-friendly update), search optimization has been a cat and mouse game. Shady link building practices that worked […]
Escalating to Google
Every day we receive multiple requests from small businesses that want us to review their site, accept them onto our platform, and help them recover their ranking which has fallen. These requests have steadily increased with Google’s Penguin updates, and the release of Hummingbird. To accommodate the increased interest, we’ve added staff to review, we’ve invested […]
Google Maps & Google Places Optimization
Google Maps and Google Places are (2) free applications provided by Google. The first service – “Google Maps” is a mapping application which combines satellite/aircraft /street –level mapping. Google overlays locations onto their Maps through their proprietary offering “Google Places” , which is a business listing service. You will often see Google Maps & Places […]
7 SEO Tools That Will Make You The Sherlock Of Search
Through the years at RankPay, we’ve built a number of internal and external proprietary tools… our two most utilized tools include the following:
8 SEO Tips for Bloggers That Will Boost Blog Traffic
Blogging is an important social media exercise for promoting your business, communicating sales offerings, and sharing product/service updates and perspective. Blogging effectively creates a two-way conversation between you and your target market. In addition, there are distinct SEO benefits to be gained from operating your own blog, which means that SEO considerations apply to how […]
SEO for Small Business Websites
For small businesses looking to make their mark, the Internet represents a golden opportunity to let them punch way above their fighting weight. Your website provides an “always on” marketing channel to millions of potential customers. Developing a web presence is a natural extension for any business, however if you are reading this blog you […]