The Role of Blockchain in Marketing: Transparency and Trust
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping […]
Data-Driven Marketing: 5 Ways to Use Analytics to Drive Business Growth
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing […]
The Power of Video Marketing and Its Ability to Engage Customers in a Digital Age
Persuasion is at the core of any marketing effort. And there may not be a better way to persuade their audience than with a great video. Video makes your audience pay attention, and it keeps their attention for longer than text ever could. If a picture is worth a thousand words, a video is worth […]
Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World
The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you’ll gain a crucial advantage over marketers who haven’t figured it out yet. Let’s dive into 5 tips that can help you get there, right after explaining some of the nuances that got us here.
A Guide to Media Advertising
Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today’s advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment. The most common channels can be broken down into a few categories
6 Ways to Integrate Offline and Online Marketing Strategies
Don’t ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction.
5 Easy SEO Wins for Automotive Repair Shops to Implement Today
Search engine optimization, or SEO, is a complex topic. Getting it right takes both expertise and time. But that doesn’t mean you can’t start getting results quickly. Even while some of the more complex aspects of the concept take time to build and implement, these quick wins can help your auto repair shop start to […]
Digital Marketing Contracts Are Fundamentally Flawed
The ugly truth about digital marketing contracts is that they are one-sided affairs. Your business needs may evolve. The macroeconomic situation may shift. Buyer tendencies and sensibilities may change. But meanwhile, your marketing contract is supposed to remain static? It just doesn’t make sense. So much so, that we’d call it a fundamentally flawed approach […]
Medical Practice Marketing 101: Leveraging the Power of Patient Education
What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience. Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America […]
A Beginner’s Guide to Lead Nurturing
It would be so easy if every sales lead you contacted was ready to make a purchase. Unfortunately, they’re not. In fact, more than 50% of the leads in any sales database will not be ready to buy. So, you need to keep in touch with them until they are ready. Ideally, you’ll be able […]
Beginner’s Guide to Conversion Rate Optimization (CRO)
Online success is about more than just generating traffic. It’s also about turning your visitors into leads and customers. To do that, you’ll need to create a killer user experience and optimize your website to increase conversions! Enter, conversion rate optimization (CRO). But what exactly is conversion rate optimization? For the uninitiated, CRO may seem […]
Everything You Need to Know About Content Marketing
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game. While many may be under the mistaken impression that it all boils down to publishing content on your business website, it’s actually a whole lot more. So let’s start with a […]
5 Ways SEO Can Improve Your Customer Experiences
When you think about search engine optimization, customer experience probably isn’t the first thing that comes to mind. But believe it or not, many of the steps you’ll take to improve your SEO can also help you create better customer experiences. Let’s talk about how SEO and customer experience are linked and how some of […]
The Ultimate Guide to Small Business Lead Generation
Lead generation is critical for a small business’ success. While a lot of small business owners will now agree, a lot will also ask: “but how?” In this article, we’ll not only figure out why lead generation is vital for every small business but we’ll also provide you with seven proven lead generation tactics you […]
Turning Your B2B Leads into Customers
This article was written by Alex Fishleder, CEO of Leadworx. In the world of business to business, leads are the lifeblood of any company. For the purpose of this article let’s define a lead as an individual or a company that is interested in what your organization is selling. The demand generation team within a […]
What is Affordable SEO?
Newcomers to search engine optimization (SEO) could be forgiven for assuming most SEO solutions look somewhat alike. But, this simply isn’t true — not by a long shot. In reality, SEO agencies and services can run the gamut. But for our purposes today, we’re going to try and consolidate your options into 3 broad types […]
10 Simple Rules for B2B Marketing
B2B marketing doesn’t need to be complicated. Here are 10 quick-and-easy tips from Cognism, the world’s leading all-in-one prospecting solution. Ignore the heavy marketing manuals. Stop listening to hour-long marketing podcasts. In B2B Marketing, when you get the fundamentals in place, the rest will follow on easily. Let’s pull back the curtain on B2B marketing, […]
How to Update Your Content & Why it’s Important for SEO
Digital marketers and SEOs both know the value of creating long-lasting evergreen content that’s able to drive and sustain traffic. But, as time goes on, content can decay, weigh down your website, and begin to affect its SEO. These are not words any content marketer wants to hear, but it’s the harsh reality of our […]
Two Free Web Analytics Tools Small Business Owners Need
Keeping up with competitors online can be stressful, particularly for small business owners. And, unfortunately, this constant pressure can make it difficult to focus on other aspects of your business. While there are web-based solutions that will streamline the process, not every startup can afford to subscribe to these services, especially during early stages. But, […]
Earn Local Leads with Google Maps Optimization
You likely have a smartphone, it’s safe to assume you’re at least somewhat familiar with Google Maps. For starters, it’s how the vast majority of us find directions from point A to point B. But it’s also useful for finding businesses in a pinch. How many times have you searched “coffee” or “gas station” and […]
7 Reasons You Might Be Missing Out On New Leads
All businesses want to get leads. It really doesn’t matter how big or small the company is, a lead is a step in the right direction. But it’s not just about getting a ton of people through your door. Not everyone is going to be a match, and as a business you have to set […]
Image SEO & Optimization Made Easy
If you’ve heard it once, you’ve heard it a dozen times. “An image is worth a thousand words.” Sometimes, old adages lose their relevance as time goes on, this one is likely here to stay. Whether in print media, on TV, or on a website, images are of the utmost importance. People want to see […]
Beginner’s Guide to Starting ECommerce Stores
In the world of entrepreneurship, there’s a lot of misleading information. First of all, working for yourself is hard. Second, it’s rarely as glamorous as social media makes it out to be. But it’s not all bad news. There is one niche of owning your own business that can be as fun as it is […]
The Basics of Audience Targeting
The other day, I was browsing through my Facebook feed and saw a rather unexpected ad in the sidebar. Discount coffins. No joke. I might be occasionally sleep-deprived, but overall I’m a pretty healthy guy in his 30’s. What use would I have for a coffin? This is a prime example of a business marketing […]
How to Succeed as a Small Business Owner in the Google Age
The digital age has brought countless changes to the way we live our lives and the way we do business. One of the biggest revolutions, was the creation and refinement of search engines. While there are a handful of prominent players, we’re kidding ourselves if we don’t recognize that Google is leaps and bounds ahead […]