RankPay helps manufacturers win more quotes, samples, and supply agreements with SEO, paid ads, technical content, and websites built for how industrial buyers actually research. No trade show dependency, no guessing which channel produced the order.
RFQ Pipeline
of industrial buyers research suppliers online before requesting a quote
average increase in qualified RFQs within 12 months
from kickoff to your first tracked RFQ from new campaigns
Machinery sellers, component suppliers, and custom shops all buy marketing differently. We build around how your buyers specify, sample, and approve.
Capital sales, long cycles, spec-driven buyers
Distributor networks, parametric search, samples
Custom work, drawings, tolerance quoting
Resins, molding, material data sheets
Build-to-spec, BOM quotes, compliance
Integrators, retrofits, turnkey cells
Datasheets, SDS, application support
Architect specs, distributor listings, BIM
Most manufacturing owners and sales leaders we talk to are dealing with at least three of these.
Your best buyers never make it past a website that hides specs behind a PDF
Trade shows eat the budget and the leads go cold the week you get home
Nobody can say which marketing dollar produced the account you won last quarter
Competitors with weaker products rank above you because their content is stronger
Engineers bounce when the technical detail they need is nowhere on the page
Old quotes and samples sit untouched because no follow-up system exists
Stop juggling a web designer, an ad freelancer, and a content writer who has never read a data sheet. RankPay runs the whole system, and every piece is measured against qualified RFQs.
Rank for the part names, processes, and standards buyers actually type, from precision turned components to ASTM bar stock supplier, in every region you sell.
Product pages, application notes, material comparisons, and case studies written for engineers and procurement, with the data and downloads they expect.
Search, Performance Max, and LinkedIn campaigns aimed at job titles, industries, and buying signals, managed against cost per qualified RFQ, not cost per click.
Fast, mobile-ready sites with product search, CAD and PDF downloads, capability pages, and RFQ forms that route each request to the right rep or region.
Email sequences for stalled quotes, re-engagement for old samples, and co-branded material that helps your distributor network sell harder for you.
Every RFQ, call, and download traced back to the keyword and campaign that produced it, synced into your CRM so sales and marketing read the same numbers.
Before we discuss marketing cost, we discuss account value. In manufacturing the math is unusually favorable, because one new buyer rarely stays one order.
One new account worth $310K in lifetime revenue can outweigh several years of marketing spend. That is the math we build every manufacturing program around, because a single won RFQ changes the whole picture.
Typical initial PO once a qualified RFQ converts to a supply agreement.
After materials, labor, and overhead. New capacity sold at spec is real profit.
Industrial buyers re-order from suppliers who already passed qualification.
Ongoing supply, tooling, and service across the buying committee's tenure.
A dedicated team for less than the cost of one full-time marketing hire, with accountability measured in qualified RFQs and won accounts.
One in-house marketing manager costs $85K+ before benefits, and still cannot cover SEO, ads, content, and analytics alone.
Strategists, technical writers, ad specialists, and developers on your account, with processes that survive anyone leaving.
Your website, your content, your ad accounts, your data. If we ever part ways, everything stays with you.
increase in qualified calls in 9 months
Owner, Residential Plumbing Company, Texas
This precision machining company arrived with one growth channel: two trade shows a year and a booth budget that kept climbing. Leads arrived in badge-scanner spreadsheets, most of them competitors or students, and the sales team spent more time sorting them than quoting them.
We rebuilt the website around the parts and tolerances buyers search for, published application content that answered the questions engineers actually ask, and launched Google and LinkedIn campaigns targeted at specific industries and job titles. Every RFQ was tagged to its source in the CRM, so budget moved to the products and regions producing real quotes.
We map your highest-margin products, the searches surrounding them, and where competitors are exposed.
Site structure, product pages, tracking, and RFQ routing go live in the first 30 days.
SEO, content, and paid campaigns go live and get tuned weekly against cost per qualified RFQ.
Monthly reviews of RFQs, sales meetings, and won accounts. Budget follows what converts.
No black box. Here is the actual work our team puts into a manufacturing account in a typical month.
If we are your marketing partner, we are not also your competitor’s. RankPay accepts a single client within each product category in a given market, so the rankings, ads, and content we build work for you and only you.
That exclusivity changes what is possible. We can be aggressive on the exact terms, applications, and regions that matter to your business, because we will never have to split a strategy between two suppliers competing for the same purchase order.
Your category. Your territory. Reserved for one supplier only.
The long cycle is exactly why attribution matters. Buyers spend most of that time researching on their own, long before they talk to anyone. We track every touchpoint from first search to RFQ, so you can see which pages and campaigns moved a deal forward months before a purchase order arrives.
We start every manufacturing account by reading your data sheets and talking with your sales engineers. Content is drafted against those materials and reviewed for technical accuracy before anything is published, not just proofread for grammar.
We build search and paid campaigns for your own brand, then hand distributors co-branded landing pages, ad templates, and collateral they can run locally. Channel conflict is handled with clear rules on which searches and territories belong to whom.
Both teams look at one dashboard tied to your CRM. Every RFQ is tagged to the source that produced it, so the conversation shifts from opinion to evidence and credit is assigned on data rather than whoever speaks loudest.
Get a free market analysis. We will show who is winning the searches in your product category, what it would take to outrank them, and exactly what we would do first.