RankPay helps home services companies win more jobs with SEO, paid ads, and websites built to convert. From plumbers and electricians to roofers and HVAC contractors, we turn local searches into booked appointments.
Booked Jobs Pipeline
of homeowners search online before hiring a contractor
average increase in qualified calls within 6 months
your website books jobs while your crew is on site
Different trades, different seasons, different jobs. We tailor campaigns to how your customers actually search and buy.
Emergency calls, repipes, water heaters
Panel upgrades, EV chargers, rewiring
Replacements, storm damage, inspections
Installs, tune-ups, seasonal demand
Interior, exterior, commercial bids
Kitchens, baths, additions
New builds, commercial projects
Doors, fencing, pest control, landscaping
Most home services owners we talk to are dealing with at least three of these.
Your competitors outrank you on Google Maps and scoop up the emergency calls
Lead aggregators sell the same lead to five contractors and drive prices down
Ad spend disappears into clicks with no visibility into which jobs it actually produced
Your website looks dated and homeowners bounce before they ever call
Slow seasons hit hard because your pipeline depends entirely on referrals
No time to follow up on quotes, so good leads go cold and book with someone else
Stop juggling a freelancer for your website, another for ads, and a third for SEO. RankPay runs the whole system, and every piece is measured against booked jobs.
Dominate the map pack in every city you serve. We optimize your GBP, build service-area pages, earn local citations, and generate the review velocity that wins the click.
Service pages and location pages built around how homeowners actually search, from emergency repair terms to high-ticket install keywords.
LSA verification, Google Guaranteed badges, and search campaigns managed around cost per booked job, not cost per click.
Fast, mobile-first websites with click-to-call, quote forms, financing options, and trust signals that turn visitors into scheduled estimates.
Automated review requests after every completed job, plus response handling that protects your rating and builds local trust.
Every call, form, and chat tracked back to the keyword and campaign that produced it. You will know exactly what your marketing dollars returned.
Before we talk about marketing cost, we talk about job value. The math is why home services marketing pays for itself faster than almost any other industry.
If a marketing program produces 20 booked jobs a month at a $1,850 average ticket, that is $37,000 in revenue from a channel you own. That is the math we build every campaign around.
Blended across repair and install work for a typical residential contractor.
After labor, materials, and truck costs. Every booked job contributes real profit.
Exclusive leads from your own site and listings close far above shared aggregator leads.
Maintenance agreements, referrals, and the next project. The first job is rarely the last.
A dedicated team for less than the cost of one full-time marketing hire, with accountability measured in booked jobs.
One in-house marketer costs $65K+ before benefits, and still cannot cover SEO, ads, design, and analytics alone.
Strategists, writers, ad specialists, and developers working your account, with processes that do not disappear when one person quits.
Your website, your content, your ad accounts, your data. If we ever part ways, everything stays with you.
Demand in home services swings with the weather and the calendar. Budgets, bids, and content should swing with it. This is how we map a typical year.
increase in qualified calls in 9 months
Owner, Residential Plumbing Company, Texas
We map who is winning in your service area, what they rank for, and where the gaps are.
Website fixes, GBP optimization, tracking, and call attribution set up in the first 30 days.
SEO, LSA, and Google Ads campaigns go live and are tuned weekly against cost per booked job.
Monthly reviews on calls, jobs, and revenue. Budget shifts toward whatever is producing.
No black box. Here is the actual work our team puts into a home services account in a typical month.
If we are your marketing partner, we are not also your competitor’s. RankPay accepts a single client per trade in each service market, so the rankings, ads, and content we build are working for you and only you.
That exclusivity changes how we can operate. We can be aggressive on the exact keywords and zip codes that matter to your business, because we will never have to split a strategy between two companies fighting for the same job.
Your trade. Your territory. Reserved for one company only.
Aggregators sell the same lead to multiple contractors, which turns every job into a bidding war. We build channels you own: your rankings, your ads, your website. The leads are exclusive to you and get cheaper over time.
Google Business Profile improvements often show results in 60 to 90 days. Competitive organic rankings for terms like roof replacement or water heater install typically take 4 to 6 months. Paid ads fill the pipeline while SEO compounds.
We take on one client per trade per market. If we work with a plumber in your city, we will not take on another one. Your competition cannot hire us to do the same thing against you.
You get a live dashboard with calls, form fills, booked estimates, and cost per lead by channel. Every month we review what produced revenue and where we are shifting budget next.
Get a free market analysis. We will show you who is winning the searches in your service area, what it would take to outrank them, and exactly what we would do first.