If you don't rank, you don't pay.
Most people already realize that search engine optimized (SEO Optimization) web content is the best way to organically achieve a better search engine position. Because SEO content can be such a crucial element to driving traffic to a website, SEO service providers are in high demand. However, many people who pay SEO companies to write or optimize their web content discover that the results are poor (or even nonexistent). Of course, this realization usually comes after the check has been cashed---when it's too late.
As it turns out, finding a reputable search engine optimization company can be a surprisingly difficult and daunting task. Honest people often fall victim to SEO companies that use "black hat" techniques, which frequently result in getting the client's website banned from the search engines all together.
That said, there are some companies that take pride in their reputation, relying on satisfied clients to recommend them to future clients. One search engine marketing company that has been a bastion of integrity in the SEO business is www.rankpay.com. Unlike some companies that over charge and under deliver, Rankpay has a unique pricing model that enables clients to pay after better search engine rankings have been achieved.
This "pay only after you're satisfied with the results" way of doing business has done wonders to distinguish Rankpay in the crowded SEO marketplace. Additionally, all pricing is figured out before the SEO work has been done, so there are never any surprises or added fees to worry about. On the Rankpay site, the prices for each search engine are clearly displayed, based on the rankings obtained.
With Rankpay, there are absolutely no setup fees and no money is required up front to get the SEO ball rolling. If the SEO work doesn't do anything to improve a client's rankings, the client doesn't have to pay. (Wouldn't it be nice if all companies operated this way?)
While many SEO companies will optimize keywords, few actually do the research necessary to determine the SEO strength of each client's competitors. This is another area where Rankpay stands out: Rankpay not only researches the competition, but also provides realistic expectations for each client in terms of where their company will rank on each search engine in relation to its competitors.
For people who want to increase traffic to their website, maneuvering around shady SEO companies has never been harder than it is today. In a world where scam companies are practically foaming at the mouth to take advantage of those who don't know better, risk-free and effective services like Rankpay are a breath of fresh air.