The Power of Video Marketing and Its Ability to Engage Customers in a Digital Age
Persuasion is at the core of any marketing effort. And there may not be a better way to persuade their audience than with a great video. Video makes your audience pay attention, and it keeps their attention for longer than text ever could. If a picture is worth a thousand words, a video is worth […]
Follow These Simple Steps To Check In On Your Brand Reputation
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business. If you don’t know what your online reputation is, it’s time to find out. […]
HourlyNerd: How 6 Harvard Grads Turned $5k into Uber for MBAs
Be your own customer. Martha Stewart and Tim Ferris—two wildly successful entrepreneurs—follow this strategy. They won’t invest in a product or service they wouldn’t want themselves. This kind of thinking can take you to exciting places. Case in point, Rob Biederman and the HourlyNerd. Rob Biederman and his Harvard Business School colleagues started a whole new […]