Each Tier has a service fee listed that is charged when your site ranks within that range. RankPay’s Upfront Pricing is calculated by comparing SEO related factors for both your site and your competition for each keyword.
Our system analyzes rankings for all active keywords. Your SEO campaign will only be charged when rankings have increased into the Top 30 and have achieved a more prominent ranking than the keyword’s original position in Google and Yahoo!/Bing.
As an example in the table above, if your site ranks at #4 on Google ($250) and #11 on Yahoo!/Bing ($100) the monthly service fee for your keyword would equate to $350.
Service fees are ONLY assessed if your site is ranking within the Top 30 Positions AND your site has increased from its existing ranking position. Using the example above, the site is ranked at #8 on Yahoo/Bing. A price is still displayed for 10-7, as the keyword’s rankings can still improve within that pricing Tier to position #7. However, customers are not charged unless the site ranks at #7 or above, which is both within the top 30 positions and an increase from the existing ranking at #8.
SEO is a marathon, not a sprint. The time frame for rankings to improve can vary significantly based on the site, and the competitive landscape. RankPay typically averages (44) days before experiencing sustainable ranking increases. Across thousands of keywords, we see programs that take weeks, and others that take months. Therefore, we set expectations with every customer that the SEO process must be a consistent approach which requires patience.
Monthly Invoices are distributed and collected on the 1st day of each month. Our system will check your site’s average rankings for all of your active keywords in the search engine results, and charge the corresponding amounts for those rankings. You will received a detailed Monthly Summary via e-mail on the 1st of each month. Also, we provide a Mid-Month Ranking Report that is distributed on the 15th of each month, and all rankings are updated in the RankPay Customer Dashboard each and every week.
Please note, if a keyword’s service is cancelled on any day other than the first day of the month, the keyword will be subject to a pro-rated service charge based on the number of days that the keyword was active in that given month.
Monthly charges are locked-in once the keyword is submitted and approved for your program These charges are calculated based upon the competitive landscape at the time that a keyword is prospected for service. The only exception is if a customer desires to change the landing page which the keyword was optimized for. If that occurs, RankPay will review the new page submission, and if there is any pricing impact, RankPay and the customer will both need to confirm and approve the change before continuing with the page optimization change process.
Keyword pricing is locked on the Activation Date, and will not change. After the six month period is completed, customers have the following (3) program considerations at their sole discretion:
Customer can choose to deactivate keywords at any time without ($200) Deactivation Fee;
Customer can choose to transition to “RankPay’s SEO Services Maintenance Program” if the keyword ranking reaches the Top 10 positions on Google. If the customer chooses to transition to the “Maintenance Program”, the keyword pricing will be reduced by 50% of the monthly program price.
Customer can cancel at any time with the applicable monthly pro-rated charges applied, and the Deactivation Fee is not charged based on the completion of the six month program.
All RankPay Performance-based SEO Services programs are set for six months from the day of activation. Customers are never charged If rankings do not increase beyond the original position and into the Top 30. Service fees are only calculated and collected if indeed your Active Keyword ranks within the Top 30 positions AND has improved from its original ranking.
RankPay does not offer an option for Page 1 rankings only. We utilize a Tiered Pricing model for all programs exclusively. This is based on the fact that RankPay doesn’t charge any upfront fees, and there are no long term contracts.
We created the Performance-based SEO Services model so that the responsibility is on us to help you achieve long-standing, prominent rankings. Therefore, RankPay has a shared and aligned incentive with each and every customer to obtain top rankings. If we feel that we are unable to help your site achieve top rankings, we will suggest alternative, relevant keywords for your consideration.
RankPay does not have an offering that optimizes for just one of the engines. We create, measure and optimize every program for Google and Yahoo!/Bing. Our pricing model factors volume into our pricing algorithm, therefore, pricing for Yahoo!/Bing is always significantly less. Please note, the majority of our customers continue to find very strong value with Yahoo!/Bing from a conversion standpoint, and together they collectively deliver 25-30% of all search traffic.
Customer Billing is completed on the 1st day of each month, and charges are based upon the Ranking Reports across Google, Bing and Yahoo! on that day. Your approved credit card serves as the payment method once your keywords have been activated, received Onpage Optimization, and only charged if indeed your rankings have improved from the original ranking on the Activation Date. Improved rankings must be ranked within the Top 30 search results on Google and/or Bing/Yahoo!.