How to Optimize B2B Marketing with Better Data Collection
Modern marketers have more data at their fingertips than ever before. This data can be used to learn more about prospects, drive interdepartmental collaboration, and increase sales over the course of a fiscal year. There are, however, both strong and inefficient ways to use data to drive tangible marketing results. Fortunately, there are several methods […]
A Beginner’s Guide to Lead Nurturing
It would be so easy if every sales lead you contacted was ready to make a purchase. Unfortunately, they’re not. In fact, more than 50% of the leads in any sales database will not be ready to buy. So, you need to keep in touch with them until they are ready. Ideally, you’ll be able […]
Turning Your B2B Leads into Customers
This article was written by Alex Fishleder, CEO of Leadworx. In the world of business to business, leads are the lifeblood of any company. For the purpose of this article let’s define a lead as an individual or a company that is interested in what your organization is selling. The demand generation team within a […]
10 Simple Rules for B2B Marketing
B2B marketing doesn’t need to be complicated. Here are 10 quick-and-easy tips from Cognism, the world’s leading all-in-one prospecting solution. Ignore the heavy marketing manuals. Stop listening to hour-long marketing podcasts. In B2B Marketing, when you get the fundamentals in place, the rest will follow on easily. Let’s pull back the curtain on B2B marketing, […]