RankPay manages SEO, Google Ads, Local Services Ads, and intake analytics for personal injury, criminal defense, family law, and other practice areas. We track signed cases — not just leads — and every campaign is built to comply with state bar advertising rules.
Real-time Performance
RankPay is a results-driven law firm marketing agency, lawyer marketing agency, and attorney marketing firm delivering full-stack digital marketing for law firms. From law firm SEO and attorney SEO services to lawyer advertising, content marketing for lawyers, and law firm website marketing — we run the channels that book consultations.
Firms hire us as their lawyer SEO consultant, lawyer SEO company, and law firm SEO firm because we deliver measurable case growth. Whether you need local SEO for lawyers, search engine optimization for lawyers, an attorney SEO expert, or a law firm social media marketing agency, RankPay is the internet marketing for attorneys partner that ties every channel back to signed retainers.
Different practice areas need different strategies. PI is high-intent and emergency-driven. Estate planning is education-led. We tailor channels, copy, and tracking to your case mix.
High-intent PI keywords, accident & MVA campaigns, lead-form ads, and case-value-driven bidding.
DUI, felony, and misdemeanor campaigns built around urgency, jurisdiction, and 24/7 intake.
Divorce, custody, and mediation campaigns with sensitive ad copy and conversion-focused landing pages.
Wills, trusts, and probate marketing targeted at affluent demographics with long-form educational content.
Multilingual campaigns, visa-specific landing pages, and Local Services Ads for high-volume practices.
B2B SEO, LinkedIn campaigns, and thought-leadership content for commercial litigation and corporate counsel.
As a dedicated law firm SEO agency, we deliver SEO for lawyers and attorney SEO services that rank you for the searches that book consultations: '[city] personal injury lawyer,' 'DUI attorney near me,' and other practice-area + jurisdiction terms. Technical SEO, content, and authority building from a true law firm SEO consultant team.
Local SEO for attorneys done right. We dominate the Map Pack across every office location with lawyer local SEO, GBP optimization, local citation cleanup, review acquisition, and geo-targeted pages — the law firm local SEO playbook used by leading law firm SEO companies.
As a law firm content marketing agency, we publish practice-area pillars, jurisdiction-specific guides, and FAQ libraries that rank and convert. Our content is developed with input from a former attorney, ensuring accuracy, authority, and relevance. We deliver content marketing for lawyers that earns links, builds E-E-A-T, and supports every other channel.
Law firm social media marketing agency services across LinkedIn, Facebook, Instagram, and YouTube. Compliant creative, paid social, and organic strategy designed to keep your firm top-of-mind with referral sources and prospective clients.
A legal advertising agency built for case acquisition, not clicks. Google Ads management, Local Services Ads (Google Screened), call-tracking, and bid strategies tuned to case value — the kind of attorney marketing company work that pays for itself.
Attorney website designers and lawyer website marketing under one roof. Fast, mobile-first website design for legal firms with practice-area pages, attorney bios, case results, and intake forms — website marketing for attorneys focused on signed retainers.
Automated review generation across Google, Avvo, and Martindale. Response protocols, reputation monitoring, and recovery strategies for negative reviews — a critical layer of any lawyer marketing agency engagement.
Dynamic call tracking, recorded intake calls, and lead-quality scoring. Know which keywords, ads, and pages produce signed cases — not just phone rings.
Most marketing agencies don’t understand state bar advertising rules — and a single non-compliant ad can cost you a grievance, a fine, or worse. We’ve built compliance into our process from day one.
Understands attorney advertising rules
Tracks signed cases, not just leads
Local Services Ads (Google Screened) management
Tracks signed cases, not just leads
Local Services Ads (Google Screened) management
Tracks signed cases, not just leads
Review your current marketing, intake, competitors, and case-mix goals.
Build a channel mix aligned with your bar's advertising rules and target case types.
Deploy SEO, ads, GBP, call tracking, and intake analytics in week one.
Shift spend to keywords and channels producing the highest-value signed cases.
Expand winning campaigns into new practice areas, jurisdictions, or office locations.
Most lawyer marketing agencies specialize in one channel and outsource the rest. We run the full stack in-house so strategy, attribution, and bar-rule compliance stay aligned across every touchpoint.
How attorneys across personal injury, criminal defense, and immigration partnered with our attorney marketing agency to grow signed cases, not vanity metrics.
Challenge
Stagnant case volume despite $40K/mo ad spend with a generalist agency. LSA leads were unqualified, organic was flat, and intake had no attribution.
Solution
Migrated to a dedicated law firm SEO agency stack: rebuilt 18 location pages, restructured Google Ads around case-value bidding, took over LSA management, and deployed dynamic call tracking with intake scoring.
Challenge
Competing against 200+ DUI attorneys in market. Ranked page 3 for core terms, no Map Pack presence, and after-hours leads going unanswered.
Solution
Lawyer SEO marketing sprint: technical SEO overhaul, GBP optimization across 3 office locations, jurisdiction-specific content cluster (35 articles), and 24/7 intake routing integration.
Challenge
Multilingual client base (English / Spanish / Mandarin) with no segmented marketing. Single English-only website, no LSA, and PPC campaigns wasting budget on visa types they didn’t handle.
Solution
Built three-language site architecture, launched LSA in all three languages, restructured Google Ads by visa type, and created practice-area pillars targeting high-intent immigration keywords.
From solo attorneys to multi-state practices, our digital marketing agency for law firms scales engagement, scope, and reporting to fit how your firm operates.
Solo attorneys looking for a true digital marketing agency for lawyers — not a freelancer or generalist. We bring agency-level capability at a solo-friendly footprint.
Growing firms ready to professionalize marketing. We become your outsourced marketing department covering SEO, paid, content, and intake analytics.
Firms with 3+ offices needing per-location GBP management, jurisdiction-targeted SEO, and consolidated reporting across markets.
Firms licensed in multiple states need bar-rule compliance for each jurisdiction. We handle the legal review for every asset, every market.
From single-attorney PI practices to mass-tort operations — we're a personal injury lawyer marketing agency that understands case-value bidding and intake quality.
Corporate, M&A, IP, and commercial litigation firms targeting in-house counsel and C-suite buyers via LinkedIn, content, and ABM-style outreach.
“We’d burned through three lawyer marketing agencies before RankPay. The difference was night and day — they actually understood case value, not just lead volume. Signed cases doubled in six months.”
Managing Partner
Personal Injury Firm, Texas
“As a criminal defense practice, compliance is non-negotiable. RankPay’s team knows the California bar advertising rules cold. Every ad, every page, every listing — reviewed and clean”
Founding Attorney
Criminal Defense Boutique, California
“Our previous SEO company couldn’t tell us which keywords drove signed clients. RankPay built call tracking and intake scoring into everything from day one. Now we know exactly what works.”
Director of Operations
Family Law Practice, Florida
The legal marketing services we deliver are powered by best-in-class tracking, analytics, and automation tools — integrated with the case management software your firm already uses.
CallRail, WhatConverts, Lawmatics, Clio Grow, Filevine — integrated for full case-source attribution.
GA4, Data Studio, SEMrush, Ahrefs — custom dashboards showing pipeline, cost-per-signed-case, and channel ROI.
HubSpot, ActiveCampaign, Mailchimp — nurture sequences for unsigned consultations and referral source engagement.
Hotjar, Microsoft Clarity, VWO — session replay and A/B testing on every practice-area landing page.
Most law firm marketing agencies sell traffic or leads. We’re a results-driven law firm marketing firm that ties every dollar to signed cases. As both a lawyer marketing agency and a law firm SEO marketing agency, we manage SEO, paid, social, content, and websites under one roof — so strategy, attribution, and compliance stay aligned.
We’re a specialized legal marketing agency / attorney marketing agency. Every account manager, SEO strategist, and copywriter on our team works exclusively with law firms, which is why we’re regularly listed among the best law firm marketing agencies and best SEO companies for attorneys.
Yes. As an experienced attorney marketing firm, we’ve worked with firms across Texas, Florida, New York, California, and most other states. Every ad, landing page, and asset is reviewed against ABA Model Rules and state-specific bar requirements before launch.
Case value matters more than lead volume. A single signed PI case can be worth $50K–$500K+. Our SEO marketing for lawyers and lawyer SEO consultants optimize for qualified consultations and signed retainers, not vanity metrics like clicks or form fills.
Yes. Local SEO for attorneys, lawyer local SEO, and law firm local SEO are core services. We handle GBP, citations, reviews, and on-page geo targeting — the same playbook our attorney SEO experts use with multi-location firms.
Yes. LSA is one of the highest-ROI channels for law firms. We handle Google Screened verification, dispute bad leads, optimize bidding, and integrate LSA leads with your intake process.
Absolutely. As a national law firm internet marketing agency, we build location-specific landing pages, manage individual GBP listings per office, and run geo-targeted campaigns for firms with offices across multiple cities or states.
Personal injury (we’re a dedicated personal injury lawyer marketing agency), criminal defense, family law, immigration, and estate planning are our strongest verticals — but we work across the full range of consumer and B2B legal services.
Paid campaigns (Google Ads, LSA) can produce qualified leads within 1–2 weeks. SEO for attorneys and lawyer SEO marketing typically shows meaningful movement at 90 days, with significant case volume increases by month 6.
Get a free audit from our attorney marketing agency — covering your law firm SEO, lawyer advertising, local SEO, content, and website marketing. We’ll show you exactly where your case pipeline is leaking and how digital marketing for attorneys, done right, can fix it.