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What is Google PageRank and why does it matter?

One of the most important factors in the amount of time and effort it takes to getting one of your Web pages to rank in the search engines is the current level of existing credibility the page has in the eyes of the search engines.

Credibility is often measured in how long a particular search engine has known about the page. Of course, the amount and quality of content on the page also matters. So do other factors, like how many other Websites link to your Web page.

The primary way to evaluate the overall credibility of your pages is by viewing it’s Google “PageRank”. The scale runs from 0-10 with ten being the best possible score. PageRank (aka “PR”) is one of the methods Google uses to determine the relevance or importance of a Web page.

Google explains PageRank this way:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query. ”

It’s important to note that PageRank is not the only determining factor in where your page will be ranked or what the future SEO future holds for you and your Website. There are plenty of examples in which low PR pages rank high in the search engines (usually for keywords that aren’t very competitive). PageRank is just general barometer . . .

How do I view the PageRank of my pages?

You can accomplish this one of three ways:

  • Login to your RankPay account and view the PR of the pages you have already assigned to keywords. Do this by clicking on the Active Keywords or Pending Keywords tabs.
  • Download and install the Google Toolbar which has a Google PageRank “meter” on it. You can download the GToolbar here:
  • You can also use a Website that has a PageRank tool like

You can learn more about Google’s PageRank system by visiting the Google site at:

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