Improve Website Lead Generation
We made website improvement recommendations for Complete Auto Service which increased website conversions and incentivized immediate visitor action..
Earn Top Organic Rankings: Local Search Engine Optimization (SEO)
A comprehensive SEO audit identified key areas for improvement. We engaged in a complete overhaul of the website’s SEO, including on-page optimizations, site health and performance improvements, and off-page SEO best practices.
Increase Brand Authority With Content Marketing
We created informative and SEO optimized pieces of website content (landing pages and blogs) aimed at earning visitor trust and search engine attention. These resources positioned Complete Auto Service as an authoritative resource in the local community, and contributed to improved search engine rankings.
Launch Targeted Pay-Per-Click (PPC) Advertising Campaigns
We rebuilt John’s Google Ads account from the ground up, with a laser focus on the highest-value keywords. We leveraged call-tracking technology to establish a CPL, and perform ongoing optimizations to stay a step ahead of the competition. These campaigns continue to drive significant incoming phone calls from folks who have cars in need of urgent repairs.
The Numbers: One Year Later
– Increased average monthly car count from 162 to 212 (30%).
– Increased average repair order (RO) by 18%.
– Increased gross monthly revenue by 46%.
– The shop now closes earlier each and every day. That means John and his team get a full hour back each day, to spend with family and enjoying their lives. That is our favorite part of this success story!
RankPay’s meticulous digital marketing strategy revitalized Complete Auto Service of Ann Arbor’s online presence, driving real business growth. This case study demonstrates the transformative power of data-driven digital marketing for traditional businesses seeking max velocity on the digital highway..