Step 3: Onpage Optimization

From RankPay

After you choose a new keyword at RankPay, the next step is to assign the keyword to a web page that you want to rank in the search engines. After you identify which page you want optimized, you or your webmaster will need to do perform the 8 tasks in the list below to complete the "onpage" optimization of your SEO campaign.

When you're done, log back into your RankPay account and click the "Pending Keywords" tab. Enter the URL of the page you optimized for each pending keyword and click the button to verify your onpage optimization.

1. Title Tag - Make sure the exact keyword is in the title tag. The title should consist of this keyword and 1-3 additional words. It's also best to place the keyword farther to the left. If you are using the same webpage for multiple keywords use a | to separate them.
2. Keyword Meta Tag - Include targeted keyword only. Do not include any extra keywords that are similar and be sure to not enter more than 6 keyphrases in total. If you are using the same webpage for multiple keywords use a comma to separate them.
3. Bolding, Italicizing, underlining - Make sure the you emphasize your keyword at least once on the page by making it bold, underline, or italicized.
4. Homepage Link - Place a link on your homepage to this landing page using your keyword as the link text. If you are using your homepage as the landing page for this keyword, simply disregard this task.
5. Description Meta Tag - This tag is important not because it optimizes the page, but because it's the description shown in Google and other search engine result pages. Make sure to place persuasive and intriguing copy here that is relevant to your targeted search term and helps convince the user to click your site on the results page. If you don't know html, contact your webmaster to perform this task.
6. Alt Tags - Put a variation of the targeted keyword on 2 alt tags. Example: If you are targeting the term "San Diego Shoe Store", you could put the terms "Shoe Store San Diego" and "San Diego Shoes" within a couple of image alt tags.
7. Table "Summary" Attribute - Place the keyword within the "Summary" attribute of the tag at least once on the page but no more than 2 times. This task requires that you know a HTML.
   Keyword at Top & Bottom of Page - Make sure the keyword is in the first sentence towards the top of your page. Then place the keyword in text somewhere near the bottom of your page.

   
   Which web page should I choose to do SEO for?

   If your homepage is not already being optimized for other keywords, it's best to use it. You can also use other pages that have content similar to the keywords being targeted. Another option is to simply add or change content on a page to match the keyword.

   Although it is not required, selecting pages that have a higher 'Google PageRank' rating greatly increases our ability to get rankings for you. You can view the PageRank of your web pages by visiting the following link: http://www.pageranktool.net

   You can assign up to 2 keywords per web page.

   
   

   What about optimizing the keyword meta tag?

   Back in the good ole days the keyword meta tag used to be pretty important. You could stuff the tag with all your keywords and have a real impact on how your pages ranked in the search engines. Unfortunately, today you'll find that getting to the top of the search engines isn't that easy.

   First off, we should go over what 'meta tags' are in the first place...

   Meta tags are found in the 'head' area of your web pages (near the top of the page's HTML). Other than a web page's 'Title Tag', the information in the head area of your web pages is not seen by those viewing your pages. Instead, meta information in this area is used to communicate information to search engine spiders and browsers.

   The meta keywords tag allows you to provide additional text for search engines to index. The keyword tag is sometimes useful as a way to help your Web page rank for synonyms, misspellings, or unusual words that don't appear on the web page itself.

   So when it comes to the keyword tag, here's what we recommend

   First, make sure you do have the tag on each and every page in your website. Next, be sure to include keywords related to the central theme of your page. Separate each keyword phrase by a comma and be sure not to include more than ten phrases. Many people believe that you can stuff the keywords tag with as many keywords as you like, but our testing and results don't agree. Too much of ANY optimization factor is generally is not a good thing.

   Here's an example of properly structured Meta Keyword tag:

   <META name="keywords" content="furniture, tropical furniture, bamboo furniture">

   If you have any questions about the keyword meta tag, feel free to contact our Support Team within your RankPay account.

   
   Can you help me with onpage optimization?

   Yes, we can help you with onpage optimization. There is a charge of only $25.00 per page.

   Before we can help you, there are a few things that you'll need to do first:

   1. Login to your RankPay account and then click the "Settings" tab.
   2. Next, click the "FTP" link and enter your site's FTP information into the appropriate fields.
   3. Under the "Support" tab, send a message letting the Support Team know that you have entered you FTP info.