How to do onpage optimization

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Learn more about: Onpage Optimization and Choosing the Right Webpages >

Selecting the Web pages to Optimize
The first thing you need to do is to decide on a Web page within your website that you want optimized for each keyword you've submitted to RankPay. It's highly recommended that you choose existing web pages instead of creating new ones (it takes a long time for new pages to get indexed by search engines, especially Google).

Which pages should I choose?
If your homepage is not already being optimized for other keywords it's best to use it. You can also use other pages that have content similar to the keywords being targeted. Another option is to simply add or change content on a page to match the keyword.

Although it is not required, selecting pages that have a higher Google PageRank rating greatly increase our ability to get rankings for you.

How many keywords can I assign to the same page?
You can select up to 2 words per page. If the keywords actually share words within the keyphrase, you can use up to 4. We provide help and video tutorials to assist you in selecting pages.

Preparing Your Page for Optimization
There are 2 types of search engine optimization: "onpage optimization" and " offpage optimization". Google, Yahoo and other top search engines lean much more on optimization factors to determine their rankings.

Onpage optimization are specific things that are done to the Web page itself like placing keywords throughout the content and in the page's Title. This part of SEO is the easiest to accomplish and can often be completed within 15 minutes per page. It doesn't require that you know HTML but it helps (or you can have your webmaster do it).

Offpage optimization consists of the most critical tasks in achieving rankings in the search engines. These tasks are usually very time consuming and include getting the right number of links to your site, obtaining the links from the right sites, and being sure that the right amount of links are obtained. It also includes submitting your site to relevant directories as well as social media and bookmarking sites.

RankPay specializes in offpage optimization and we take care of all of these tasks for you on a monthly basis.

8 Onpage SEO Tasks

Title Tag - Make sure the exact keyword is in the title tag. The title should consist of this keyword and 1-3 additional words. It's also best to place the keyword farther to the left. If you are using the same webpage for multiple keywords use a | to separate them.
Keyword Meta Tag - Include targeted keyword only. Do not include any extra keywords that are similar and be sure to not enter more than 6 keyphrases in total. If you are using the same webpage for multiple keywords use a comma to separate them.
Bolding, Italicizing, underlining - Make sure the you emphasize your keyword at least once on the page by making it bold, underline, or italicized.
Homepage Link - Place a link on your homepage to this landing page using your keyword as the link text. If you are using your homepage as the landing page for this keyword, simply disregard this task.
Description Meta Tag - This tag is important not because it optimizes the page, but because it's the description shown in Google and other search engine result pages. Make sure to place persuasive and intriguing copy here that is relevant to your targeted search term and helps convince the user to click your site on the results page. If you don't know html, contact your webmaster to perform this task.
Alt Tags - Put a variation of the targeted keyword on 2 alt tags. Example: If you are targeting the term "San Diego Shoe Store", you could put the terms "Shoe Store San Diego" and "San Diego Shoes" within a couple of image alt tags.
Table "Summary" Attribute - Place the keyword within the "Summary" attribute of the <table> tag at least once on the page but no more than 2 times. This task requires that you know a HTML.
Keyword at Top & Bottom of Page - Make sure the keyword is in the first sentence towards the top of your page. Then place the keyword in text somewhere near the bottom of your page.

8 Onpage SEO Tasks

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